The project aims to increase the recognition of the regions with the help of fragrances, which will then be used during official receptions, as well as in galleries, libraries and local history museums.
For example, in Yakutia, a fragrance with berry notes (blueberries, lingonberries, cloudberries), notes of flowers and field herbs (snowdrop, sardana, willow tea), the smell of taiga and fire smoke, as well as the aroma of ice and fresh frosty air can become a brand for the region in Yakutia. , green shoots of larch and fresh grass.
In the Amur region, space, dinosaurs, the nut-bearing lotus, the folklore of the indigenous population of the region, the Evenks, and the yellow-breasted marten kharza, the symbol of Amur tourism, appear as ideas that should inspire the creation of smells.
In the Kemerovo region - a pine park in Guryevsk, a gingerbread factory, pastries, vanilla and gold.
Among the options for smells of the Tula region are Tula gingerbread, Belyov pastila, local samovars, clay toys, accordions.
According to the authors of the project, the concept is born from the characteristics of the regions, their flora and fauna, sights and objects of cultural significance.
Voting and creation of a line of fragrances for these regions is planned for this year.
Earlier it became known that the team has already prepared a pilot line of fragrances from the Kaliningrad region.
Among them are the aroma of the Curonian Spit, amber, Koenigsberg marzipan, the Kaliningrad sea port, the historical center of the city of Amalienau.