Launched #MealsForReels campaign with influencers and creative content creators

Celebrities participate in the "Billion Meals" with the support of "Meta"

  • The initiative provides opportunities for everyone to participate in charitable and humanitarian work.

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Meta has announced its support for the region's largest initiative, "One Billion Meals", to provide relief to the needy, by launching the #MealsForReels campaign in the holy month of Ramadan, as it is the #month of goodness, to enable influencers and pioneers in the specialized content industry in the region to support charitable, humanitarian and social work, by supporting the goals of the "Billion Meals" initiative. Meal” aimed at providing food aid to the less fortunate in 50 countries around the world.

The #MealsForReels campaign from "META" supports the comprehensive charitable movement created by the "Billion Meals" initiative organized by the "Mohammed bin Rashid Al Maktoum Global Initiatives", and provides opportunities for all institutions, companies and individuals to participate in charitable, humanitarian and community work, and to address the challenge of hunger and malnutrition that Today, more than 800 million people face it.

In cooperation with the “Billion Meals” initiative, “META” invites famous influencers and content industry pioneers, including top chefs, hobbyists, culinary arts lovers, food bloggers and nutrition specialists, to produce special videos to support the “Billion Meals” initiative on the “Facebook” and “Instagram” platforms. » During the blessed month of Ramadan, he urged the community and the public to donate and participate in charitable work.

The list of influencers and content creators participating in the #MealsForReals campaign and supporting the “Billion Meals” initiative includes well-known names and influential personalities in the creative and digital content space in the region, such as artist Mohamed Henedy, chefs Manal Al-Alam, Chef Shaheen, and influencers Khaled Al-Amri and Karen Wazen.

Joanna Jamil, Director of Strategic Partnerships and Content Creator Partnerships in the Middle East, North Africa and Turkey at Meta, said: “We are pleased to mark the holy month of Ramadan as a #good_month for communities as well as on Meta platforms, to announce the launch of the #MealsForReels campaign in partnership with the Foundation (Mohammed bin Rashid Al Maktoum Global Initiatives), and in cooperation with content makers on the (Facebook) and (Instagram) platforms.

Which will provide everyone the opportunity not only to express community philanthropy, but also provide sources of inspiration for the community to think and reflect on how to do effective charitable deeds, by creating inspirational videos, and using their presence on our platforms to motivate the community to donate and participate in charitable efforts more which will have a wide impact.

Artist Mohamed Henedy said:

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