China News Service, Tieling, April 8th: Helping Tieling agricultural products from unsalable to best-selling in Liaoning and Taiwan enterprises
Author Li Xuan, Zhang Xiaomeng, Zhao Yunan
"Right now, it's the spring harvest season. Tomatoes from shanty towns are concentrated on the market, and there are 4,000-5,000 kilograms of unsalable tomatoes a day. The agricultural products cannot be sold. The farmers are anxious, and our town leaders are even more anxious!" Kaiyuan City Qingyunbao Town Party Committee Deputy Secretary, Wang Ming, secretary of the town's fruit and vegetable industry joint party committee, said.
"Don't worry, there is a way out for Qingyun's unsalable agricultural products. We have taken the initiative to contact Kaiyuan RT-Mart Commercial Co., Ltd., a Taiwan-based enterprise. As long as the quality of tomatoes passes the test, they can enter the supermarket immediately." Yan Donglei, Member of the Standing Committee of the Tieling Municipal Committee and Minister of the United Front Work Department Say.
Under the joint efforts of the Taiwan Affairs Office of Tieling City and the Municipal Bureau of Commerce, and with the help of Kaiyuan RT-Mart Commercial Co., Ltd., a Taiwan-based enterprise based in the railway station, on the afternoon of April 3, Kaiyuan RT-Mart Commercial Co., Ltd. set up a special area and officially launched products from Qingyun, Kaiyuan City. Tomatoes with the taste of Baozhen, let more people taste the "hometown brand" tomatoes and fall in love with the taste of their hometown.
Thousands of catties of unsalable tomatoes for sale
"Tomatoes are very popular in the market because of their thick flesh, juiciness, and moderate sweetness and sourness." Wang Lin, a farmer in Nanhualou Village, introduced his own agricultural products.
In mid-March, tomatoes began to ripen, which was supposed to be a joy for the spring harvest, but due to the epidemic, the sales channel in the north was cut off.
Seeing that tomatoes were launched in large quantities, Wang Lin couldn't sit still, and his eyebrows were burning with anxiety.
"It would be really distressing if such a good fruit rotted in the ground," said Wang Senlin.
In 2012, Nanhualou Village developed more than 400 greenhouses, of which 200 greenhouses are planting strawberry persimmons, taste tomatoes and other varieties in the spring.
According to the area of one mu of one greenhouse, the output of one crop of tomatoes is 10,000 catties, and 200 greenhouses are 2 million catties.
Luo Enjun is a fruit and vegetable broker in Nanhualou Village, connecting the market and farmers.
He told reporters that if there was no epidemic, the agricultural products produced in the village would not worry about sales, and all of them would be sold to Jilin, Changchun, and Siping.
In March, the epidemic situation was severe, transportation vehicles from other places could not enter, and the best-selling agricultural products were suddenly unsalable.
On April 3, the "Taste of Hometown! Tomatoes in Qingyun Town" was put on the shelves.
Photo by Chen Duoduo
1 day to complete the town-enterprise docking and the farmers received 3660 yuan of payment on the spot
"We have more than 20 years of history of vegetable cultivation here. The town's greenhouses cover a total area of more than 6,000 mu, and 1,500 greenhouses are built, mainly for growing vegetables and fruits." Wang Ming said that recently, tomato greenhouses have entered a high-yield period, and 4,000 tomato greenhouses can be picked a day. -5000 jins.
At present, the epidemic situation in Jilin is severe, and the sales of agricultural products have been greatly affected.
Just when the towns and villages were worried about this matter, the Municipal Taiwan Affairs Office and the railway stationed Taiwanese enterprises extended a helping hand to us.
At noon on March 26, Yan Donglei went to Kaiyuan City to supervise the implementation of epidemic prevention and control as usual. When she learned about the unsalable situation of tomatoes in Qingyunbao Town, she immediately went to the farmers and went into the greenhouse for research.
Looking at the frowning peasants and the piles of tomatoes that were about to rot in front of him, the head of the United Front Work Department, who came out of the countryside, felt both anxious and distressed.
Based on the farmers' careful selection and care, the tomatoes tasted very good, and she immediately assigned the Municipal Taiwan Office to be responsible for the connection.
Zhao Yunan, Section Chief of the Taiwan Work Section of the United Front Work Department of the Municipal Party Committee, gave up the weekend to rest and drove dozens of kilometers to Kaiyuan City. Together with Ms. Qu Chunyue, General Manager of Kaiyuan RT-Mart Commercial Co., Ltd., she went deep into Qingyunbao Town for on-the-spot investigation and built a docking bridge to achieve The township enterprises have successfully docked and ushered in a sales turnaround.
After many efforts, on April 3, the family of Wang Linlin, a farmer in Nanhualou Village, successfully sold the first batch of 610 catties of tomatoes to Kaiyuan RT-Mart at a price of 6 yuan per catty.
3660 yuan of payment was received on the spot.
"I started picking fruit at 8 o'clock this morning, not to mention how excited I am. When the first payment is received, my spring will really come." Wang Lin said.
The First Tomatoes Hit the Shelves Taste From Home
"Is the tomato good, I want to pick it up and taste it myself" "This persimmon tastes good, I'm in love with it"... Qu Chunyue, general manager of Kaiyuan RT-Mart Commercial Co., Ltd. After the tomato was unsalable, she immediately put down her work and went to Qingyunbao Town for a field inspection.
In order to benefit farmers early, tomatoes were put on the shelves ahead of time. She immediately connected with the purchasing manager of Liaoning District via video in the greenhouse to introduce the quality, yield and other information in detail.
According to the company's management regulations, the headquarters is responsible for purchasing and purchasing goods, which are distributed and transported in Shenyang to 51 supermarkets in the Northeast.
"On the one hand, it is based on the consideration of the epidemic situation, and on the other hand, it implements the social responsibility of the enterprise. After negotiation, this procurement has reduced the original fixed procurement process, opened up a green channel, and directly transported agricultural products from farmers' households to supermarkets, so as to help farmers increase their income. "Qu Chunyue said.
On April 3, the reporter walked into the tomato sales area of RT-Mart in Kaiyuan and saw that the propaganda slogan "Taste from Hometown, Tomatoes Produced in Qingyun" is eye-catching and warm.
While promoting the "hometown brand" tomatoes, salesperson Zhang Yan took the initiative to let customers try them.
Many customers stopped in this sales area, and when they saw that they were home-grown tomatoes, they all decided to buy a few pounds to try.
"This tomato is thick and juicy. It's really good. We want to support the agricultural products of our hometown," said customer Liu Li.
Tomatoes in Qingyunbao Town sold 200 catties on the first day they were put on the shelves, and the slow-selling agricultural products suddenly became a best-seller.
Wang Ming said that if there was no matchmaking between the leaders of the Municipal Party Committee and the Municipal Taiwan Affairs Office, it would be impossible for a large company such as agricultural products to settle in Kaiyuan RT-Mart. This time, it not only solved the sales problem of farmers, but also increased the income of farmers.
"We are going to sign a cooperation agreement with Qingyunbao Town to establish a long-term cooperative relationship. In the future, the supermarket will also focus on local agricultural products, explore more high-quality agricultural products, and support the development of hometown industries." Qu Chunyue said.
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