In connection with holidays, social media controversies come with the same certainty as Santa Claus and the Easter bunny.

So again this year - a week before the Easter weekend.

The pictures that are now being spread show piles of colorful Easter eggs, but on the large price tag next to the eggs, the slightly less Easter-sounding word "picture-eggs" is used instead.

In groups and in the comments field on the grocery store's Facebook, the anger is palpable, as some believe that the company should have changed the name of the traditional "Easter egg" to "picture egg", for politically correct reasons.

Photo: Facsimile

But the store itself replies on Instagram that it is just an extra clear designation for eggs that are decorated with pictures, and that "Easter eggs" are also sold in the stores.

Picture eggs are not the only holiday-related "name change" that annoyed people - see more examples in the video above!

SVT has contacted ICA for a comment, but without success.