• Jules will market jeans called the "Cinq Neuf", a tribute to the Nord department.

  • These jeans sold for 59.59 euros will be made in Neuville-en-Ferrain, near Roubaix.

  • By 2030, these jeans will be made only from recycled materials.

"Producing jeans in the region for our brands located within a radius of ten kilometers means dividing the carbon footprint by 1,000".

Jean-Christophe Garbino, head of Fashion Cube, presented on Tuesday the jeans project "made in the North", made in Neuville-en-Ferrain, near Tourcoing.

Fashion Cube is therefore this new production site bringing together five ready-to-wear brands from the Mulliez galaxy (Bizzbe, Grain de Malice, Jules, RougeGorge and Pimkie) which was inaugurated at the same time on Tuesday.

The jeans, baptized "Cinq Neuf", will first be marketed at 59.99 euros at Jules, an average of ten euros more expensive than the brand's mid-range product.

No pay and no mess

For 410,000 jeans manufactured per year (ie 2,000 jeans per day), 4,500 tons of CO2 will be saved, ie the equivalent of 240,000 days of gas heating a house.

These products, however, now represent only 6% of jeans sales of all FashionCube brands (whose turnover reaches 2.3 billion euros).

Relocation today goes beyond the simple carbon footprint.

"We will only produce in fair quantities, only what we will be able to sell, without sale and without waste, to restore all its value to this product made in France and to this citizen purchase", explained Christian Kinner, project manager. .

Quantity of water divided by six

To reduce labor costs and offer an affordable product, Fashion Cube has invested heavily in automation: these are machines that cut the different pieces and then sew the pockets, the loops, the belt and decorative seams.

The assembly is then carried out by hand, which should create a hundred jobs by 2023.

To limit the use of chemicals, the worn appearance is obtained by the combined effect of a laser on each piece and passage through a sort of huge washing machine combining ozone and water in a short circuit.

This latest machine can treat 350 jeans at once and divide the amount of water needed by six.

“Ultimately, the idea is to offer jeans made from 100% recycled material,” explains Jean-Christophe Garbino.

We are starting with fabric from Turkey, but our long-term ambition is to create a completely circular sector by 2030: the customer will thus be able, after three to five years of use, to have his jeans recycled.

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Investment.

The new Fashion Cube Denim Center production site mobilized 3 million euros of investment, including 800,000 provided by the Hauts-de-France regional council and the European metropolis of Lille.

  • Lille

  • Recycling

  • Textile

  • Hauts-de-France

  • Plant

  • Carbon

  • Ready to wear