On April 7, Loir-et-Cher is organizing a job dating to recruit health personnel from Ile-de-France in order to remedy the medical desert in its department.
After the period of health crisis, many Parisians want to leave the capital and areas in need of labor have jumped at the chance.
Cities like Troyes have also set up advertising and recruitment campaigns in Paris.
In order to better target their audience, some of them, such as Loir-et-Cher, have called on the paris-jetequitte.com site.
Attract Parisians to revitalize its territory.
It is with this objective that the department of Loir-et-Cher (in the Centre-Val-de-Loire) is organizing a
job dating
reserved for health professionals in the capital on April 7, in partnership with the website paris- jetequitte.com.
This department takes advantage of its proximity to Île-de-France to conduct this recruitment campaign.
“We, the idea is to attract.
There is an emergency, medical desertification is a reality,” explains the director of the Loir-et-Cher attractiveness agency, Karine Gourault.
It is planned during the day of interviews, that the room is in the image of the department in order to immerse the professionals in the atmosphere of the territory.
This operation, specific to the field of health, is not the only one implemented by the department.
He has been trying for a year to target all Ile-de-France residents: “There are a lot of job opportunities here, but our population is aging,” says Karine Gourault.
The Loir-et-Chériens are no longer enough, the attractiveness agency is therefore banking on the desire of Parisians to escape the capital after the health crisis, and on a lower cost of real estate to remedy recruitment difficulties .
“Teleworking is now widespread, so Parisians are more inclined to look for a residence that is less than two hours from the capital,” notes Karine Gourault.
During this day, it will be specified to any future residents that they will be accompanied to "find a school, housing and even a job for the spouse, all for free", explains Kelly Simon, the co-founder of paris-jetequitte.com .
Parisians want to leave and the departments take advantage of it
Like Loir-et-Cher, many other departments, towns and companies are also trying to attract Ile-de-France residents to their territory and are launching advertising campaigns in the capital.
In mid-February, it was the social landlord Mon Logis who put up posters in the metro stations indicating: “You are 1h30 away from your future.
And thus wanted to highlight the city of Troyes and the job dating organized by the lessor, through a QR code.
Less attractive, Troyes (Grand-Est) does not attract as much attention as the capital.
“Indeed, a real work of notoriety is to be carried out, notes the co-founder of paris-jetequitte.com.
However, the other territories also need talent to boost their economy.
The departments ask us to manage their communication campaign because they need to make their assets known to Parisians in order to reach them.
»
Kelly Simon ensures that the trend of visits to her site is not weakening, which would attest to the ever-present desire of Parisians to move.
"Our audience has doubled since the health crisis and decisions are made in less than a year, whereas previously Parisians waited two or even three years before leaving," she continues.
If these advertisements or job dating remain for the most part experiments, the director of the Loir-et-Cher attractiveness agency plans, if successful, to "launch new campaigns in Paris and try to also target other metropolises" .
Paris
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Paris
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Paris
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Great East
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