Although the big health hoax that alkaline water can "cure diseases" and "acid-base constitution theory" has long been exposed, there are still water companies in the market that promote products with the concept of alkaline water.
Recently, a water company in Kunming, Yunnan claimed that alkaline water has therapeutic effects, and the local State Administration for Market Regulation immediately investigated the company involved.
Enterprises hint that alkaline water can cure diseases and attract attention again
"For health, drink alkaline water." This is the marketing slogan of Kunming Water Enterprise "Shilin Tianwaitian" Natural Beverage Co., Ltd.
On the official website of the company, the reporter saw that slogans such as "Alkaline life every day, a new way of quality life" can be seen everywhere on the homepage. At the same time, the company also opened a column to introduce alkaline water and health series science popularization, alkaline treatment and other related Content, in the form of a small video, claiming the therapeutic effect of alkaline water on diseases.
In addition, the reporter found that the company also released some so-called "efficacy" videos on the public account, in which patients showed up to tell about the effects of gout attacks and uric acid levels after drinking the company's alkaline mineral water.
In response to the publicity of the above-mentioned companies, the Kunming market supervision department also immediately investigated the local companies involved, and completely removed the products involved.
Lu Yi, deputy director of the Kunming Municipal Administration of Market Supervision, Yunnan Province: It was found on the spot that there were research brochures in some aquatic products. We asked all the products involved to be removed from the shelves. We are currently conducting research and judgment based on relevant evidence. As long as the company violates the law, we will resolutely Investigate according to law.
Hou Beili, lawyer of Beijing Kangda Law Firm: Alkaline water products belong to the category of food. If a company promotes its therapeutic effect, it violates the relevant provisions of the Consumer Rights Protection Law and the Advertising Law, and exaggerates its role. Misleading consumers constitutes false propaganda.
The marketing war is revived, and the alkaline water gimmick is still there
There are not only Tianwaitian brands of alkaline water brands that are "effective".
The reporter visited the market and found that there are various propaganda concepts such as pH 8-9, small molecule water for pregnancy preparation, low sodium and low sugar.
And how should consumers judge?
Does alkaline water have any effect on the body?
The reporter randomly selected an alkaline water to consult its efficacy on the e-commerce platform, and the customer service can give "relieve the sub-health state caused by high uric acid, gout, gastric acid and other acidic constitutions, and the effect will be more obvious if you insist on using it" and "frequent drinking." It can balance the pH".
In some supermarkets and convenience stores, alkaline water with "efficacy" is also welcomed by many consumers.
Experts said that at present, most consumers in China are still in the stage of only health awareness, but relatively lack of health knowledge.
Many companies also took the opportunity to exaggerate and falsely promote the concept of alkaline water.
As for the efficacy of alkaline water, experts say that alkaline water cannot replace medicine.
For patients with gout or hyperacidity, sodium bicarbonate has a certain effect on alkalizing urine or relieving gastric acid. However, the content of sodium bicarbonate in weak alkaline water is very small, compared with clinical medication , Taking weakly alkaline water containing 200 mg of sodium bicarbonate per liter as an example, drinking 7.5 to 15 liters is the prescribed dose of oral sodium bicarbonate tablets for one day.
Zhu Wenli, professor of the Department of Nutrition and Food Hygiene, School of Public Health, Peking University: The so-called relationship between water and chronic diseases, let me put it in a simpler way, it is actually drinking enough water.
For example, adults need to drink 1500-1700 ml of water every day. As long as they drink enough water, they can prevent chronic diseases. Don't pay too much attention to its pH, etc., it is best to drink plain water.
In addition, experts remind that the function of drinking water is to replenish water in the body and has no effect on regulating physical fitness.