Headed by Hamdan bin Mohammed, the Executive Council directs the establishment of an institution for consumer protection and fair trade

Headed by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, the Executive Council directed the establishment of a specialized institution concerned with consumer protection and fair trade to support the elements of economic growth that abound in the economic environment in Dubai to ensure growth, stability and maturity of business, and to provide pioneering and new opportunities for the business sector.

This came during the meeting of the Executive Council of the Emirate of Dubai, chaired by His Highness today, at the Women's Pavilion at Expo 2020 Dubai, in the presence of His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, Deputy Prime Minister, Minister of Finance and First Deputy Chairman of the Executive Council. of decisions in the various strategic sectors on the agenda.

The directive to establish the Foundation comes as an embodiment of the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to strengthen Dubai’s position as one of the most important main hubs of the global economy, especially in the field of trade and business, which is a mainstay for the growth of Dubai’s economy, which depends It directly focuses on competition, fair trade and the protection of consumers' rights and is mainly based on creating an exceptional experience for them.

His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum said: “The trade sector is a major backbone of our economy, and our markets today offer quality and rich options that make them one of the fastest growing markets in the world and attractive to business. We continue to strengthen our leadership position through an integrated system that supports equal opportunities and ensures the protection of business interests as well as the protection of business interests. Consumer rights, and the employment of human and logistical capabilities in a distinct and integrative manner that ensures readiness for changes and creating opportunities in various economic sectors.

The Executive Council has approved the institution’s objectives, which will focus on reducing practices harmful to competition, raising awareness of commercial establishments of their rights and duties, ensuring the strengthening of self-censorship in institutions, and the commitment of commercial establishments to the laws of doing business by developing supervisory cadres, direct field communication with business owners, reviewing and developing consumer protection and protection policies. Intellectual property rights, to enhance the business environment and develop the shopping experience in the emirate to keep pace with the aspirations of the local and global community.

Prevention and rehabilitation

The Executive Council also approved the policy to reduce abuse and treat addiction in Dubai, which is based on evaluating the treatment and rehabilitation system from addiction, monitoring performance indicators from recovery rates among individuals, and intensifying preventive awareness programs in partnership with the competent authorities, in accordance with the responsibilities and roles of the authorities to ensure the protection of society in all its categories. .

The Emirate of Dubai adopts a policy of community prevention and provides all the ingredients and capabilities to reduce addiction and its effects in various health, social and economic aspects, in addition to supporting the recovering and integrating them into society through integrated programs and policies that train and empower them within an appropriate environment for them.

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