China News Service, Taizhou, March 20 (Fan Yubin and Bao Jianing) The first anniversary of the release and implementation of the "22 Measures for Agriculture and Forestry" has attracted many Taiwan compatriots to "land" for entrepreneurial development and participate in rural revitalization and high-quality development of agriculture and forestry in the mainland.
"The filling of this shortcake is Xianju bayberry, and the outer skin is as crispy as Taiwan's pineapple cake." In 2020, Taiwanese businessman Zeng Junyuan brought his bayberry cake project to Xianju, Taizhou City, Zhejiang Province, "the hometown of Chinese bayberry". County.
At first, Zeng Junyuan thought of the idea of developing bayberry cake business in the mainland, but he was questioned and opposed by relatives and friends in Taiwan.
He said frankly: "They all think that the raw materials and ingredient ratios of food production on both sides of the strait are different. How can bayberry cakes have the deliciousness of pineapple cakes? A small bag of bayberry cakes sells for 16 yuan, so how can there be a market?"
Photo courtesy of Yangmeisu Zeng Junyuan
After multiple inspections and comparisons, Zeng Junyuan finally decided to start the business of Yangmeisu in Xianju.
All beginnings are hard.
Zeng Junyuan told reporters that he encountered many problems during the implementation of the project, but the local Taiwan Affairs Office gave him strong support in his work and life.
"At the beginning of the business, the Taiwan Affairs Office of Xianju County paid close attention to me throughout the process, helped me find suitable stores, and helped me to actively connect with local sales platforms and expand sales channels after the first batch of Yangmei Crisp was listed."
A small Yangmei crisp has gradually gained popularity in the local area, and won the honors such as the most popular "Taizhou Special Souvenirs" in 2021 and the 2021 "Taizhou Souvenirs Design Creative Competition" Excellence Award.
In March 2021, the "22 Measures for Agriculture and Forestry" were released and implemented, which mentioned "support for Taiwan compatriots, Taiwan-funded enterprises to cooperate with agricultural product management enterprises and associations in the supply and marketing cooperative system to promote and sell high-quality agricultural products. Support Taiwan compatriots and Taiwan-funded enterprises to participate in All kinds of online and offline agricultural product ordering fairs and matchmaking meetings to expand the mainland domestic market." This greatly increased Zeng Junyuan's confidence in innovation.
Photo courtesy of Zeng Junyuan, the exhibition and sales of bayberry crisps
Under the active cooperation of the Taiwan Office of Xianju County, Zeng Junyuan's Yangmei Crisp settled in the Xianju agricultural product production and marketing platform "Xianpin Niuxuan". Through a professional online and offline exhibition and sales platform, in just over two months, his Yangmei Crisp The order has increased by more than 500 orders.
Recently, under the matchmaking of the Taiwan Affairs Office of Xianju County, Zeng Junyuan's Yangmei Crisp Project has settled in the "Shenxian Danong", a public brand of agricultural products in Xianju County.
Today, Tsang Junyuan always proudly introduces to people: "My hometown, Nantou, Taiwan, has pineapple cakes, and Xianju has bayberry cakes. Next, I will continue to combine the local characteristics of Xianju to better combine bayberry and Taiwanese production craftsmanship. , Utilize the regional public brand of Xianju agricultural products to create a series of bayberry souvenir products such as bayberry ice cream, bayberry egg rolls, bayberry milk tea, etc.
With the continuous introduction of Taiwan-friendly policies in mainland China, the reporter noticed that Xianju County issued "Several Opinions on Encouraging Investment by Wholly Taiwanese Enterprises" as early as 10 years ago, encouraging Taiwanese businessmen and compatriots to invest and start businesses in Xianju.
In 2020, based on the original preferential policies, the county launched the "29 Policies and Measures for Xianju County to Promote Exchanges and Cooperation with Taiwan" to encourage more Taiwan compatriots and Taiwan-funded enterprises to start businesses and develop in Xianju.
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