"Based in Paris" and "directly attached to Rich Waterworth, director of TikTok Europe", Marlène Masure will be responsible for "developing the strategy" of the platform on "these markets to identify, and develop, our large community of users. , creators, artists and partners", according to a statement sent to AFP.
“This nomination reinforces our commitment to providing the most relevant, creative and entertaining experience to our local communities,” added the platform, which is very popular with young people.
Marlène Masure, whose departure from Paris 2024 was announced last month, had previously worked for a dozen years at Disney France, notably as vice-president of marketing from 2015 to 2019, and more than four years at the game publisher Electronic Arts video.
TikTok, a subsidiary of the Chinese company ByteDance, had an average of more than 8 million daily users in January in France, according to Médiamétrie, ahead of Twitter (5.3 million) but far behind Facebook (29 million), Snapchat (18 million ) and Instagram (15.9 million).
Last week, the platform specializing in videos announced a partnership with the Cannes Film Festival, after being associated with Euro football 2020 and the Six-Nations tournament.
© 2022 AFP