Hosted by the Central Cyberspace Administration of China, the 2022 online major theme publicity campaign of "Working hard for the new era and not slack in the future" was launched in Beijing on March 17.
Zhuang Rongwen, Deputy Minister of the Propaganda Department of the Central Committee, Director of the Central Cyberspace Administration and Director of the State Cyberspace Administration, attended the launching ceremony and delivered a speech.
Doing a good job in the annual online major theme publicity and major topic setting is the central network information office to thoroughly implement the important instructions of General Secretary Xi Jinping's "positive energy is the general requirement, control is the last word, and good use is the real skill". The law of network communication, and an innovative move to promote high-quality online content construction.
In accordance with the unified deployment of the Central Propaganda Department, the Central Cyberspace Administration of China coordinates and guides websites in various regions, focusing on the primary political task of online publicity for Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, and closely following the theme of propaganda and implementation of the 20th National Congress of the Communist Party of China. Major theme propaganda and major topic setting plan, five chapters and 145 projects, focusing on telling the stories of "people first", "extraordinary ten years", "light of truth", "thinking about the world" and "civilized homeland", brilliantly presenting the cause of the party and the country The historic achievements and changes that have taken place vividly show the grand vision and vivid scenes of the whole party and the people of all ethnic groups in the whole country forging ahead in a new journey and making contributions to a new era.
The launching ceremony was presided over by Sheng Ronghua, Deputy Director of the Central Cyberspace Administration of China and Deputy Director of the State Cyberspace Administration of China.
Niu Yibing, deputy director of the Central Cyberspace Administration of China and deputy director of the State Cyberspace Administration of China, introduced the information on major themes and the setting of major topics online in 2022.
Wu Haiying, vice chairman, secretary of the secretariat and member of the party group of the All-China Women's Federation, Ma Feixiong, member of the party group and deputy minister of the Ministry of Veterans Affairs, Song Yuanming, member of the party committee and deputy minister of the Ministry of Emergency Management, Wang Ruilian, deputy director of the State Sports General Administration and deputy secretary of the party group, and deputy general manager of People's Daily Editor Cui Shixin, Vice President of Xinhua News Agency Liu Siyang, Deputy General Manager of China Railway Group Guo Zhuxue, Chief Editor of Guangming Daily Wang Huimin, President and Chief Editor of Economic Daily Zheng Qingdong, Chief Editor of China Daily Zhou Shuchun attended the launching ceremony.
Zhuang Rongwen pointed out that this year is the year of the 20th National Congress of the Communist Party of China.
The launch of the 2022 online major theme propaganda is to use Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, especially General Secretary Xi Jinping's important thought on building a country through the Internet as a guide, strengthen positive online propaganda, create a strong communication momentum, and gather for a new journey, Contribute to the majestic spiritual power of the new era and welcome the victory of the Party's 20th National Congress with excellent results.
Zhuang Rongwen put forward four hopes for the promotion of major themes on the Internet: First, we must have the overall situation in mind and sound the clarion call of unity and progress.
It is necessary to bear in mind the "bigger of the country", deeply understand the decisive significance of the "two establishments", hold high the ideological banner, strengthen online publicity, profoundly expound the rich and profound theoretical connotations of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, and guide people through the senses around them. The new changes that can be seen, the real new gains, and the profound understanding of the truth, spirit, and practical power of this idea, and the firm political character, sincere feelings for the people, and noble personality of General Secretary Xi Jinping have guided hundreds of millions of netizens. Unite more closely around the Party Central Committee with Comrade Xi Jinping as the core, and embark on a new journey towards the second centenary goal with high spirits and pride.
Second, we must keep up with the times and paint a beautiful picture of the past and the future.
It is necessary to closely follow the main line of propaganda and implementation of the 20th National Congress of the Communist Party of China, and plan to launch a series of fine works that are lively, grounded, high-spirited and energetic, showing the achievements of the new era in a panoramic view, and comprehensively showing the new changes and new appearance of the country. The weather and the people's sense of gain, happiness, and security guide hundreds of millions of netizens to deeply understand the progress and happiness of the new era, and jointly paint a beautiful picture of the new journey.
The third is to keep upright and innovate, and inject the surging power of sustainable development.
It is necessary to grasp the laws and characteristics of Internet communication, comply with the trend of differentiated, visualized, and interactive Internet communication, release the effectiveness of online positive publicity with technological empowerment, and launch a number of online key columns, high-quality reports and more "popular models" that meet the needs of netizens "Breaking the circle" products, realizing the resonance of value guidance and the charm of the works at the same frequency, the improvement of content and the innovation of expression complement each other, forming a trend of climax and splendid network communication.
Fourth, we must focus on the future and sing the song of youth to become a weathered person.
It is necessary to deeply cultivate the website platform, especially social media, where young netizens actively gather, integrate into the "youth group" and "back wave circle", speak "youth language" and "juvenile language" well, and ensure that the main theme is "not absent" in the most dynamic areas The most popular places are "not out of date", and guide the "powerful generation" to release their youthful dreams in the vivid practice of realizing the Chinese dream, and write a chapter in their lives in the unremitting efforts to forge ahead in the new era.
The launch ceremony reviewed the major online thematic campaigns that will have a wide-ranging impact in 2021.
The Network Social Work Bureau of the Central Network Information Office, the Central News Website, the New Media Department of the Central News Unit, the key theoretical websites, the local Network Information Office and the person in charge of the Internet platform will promote the key projects in 2022 through new media.
Zhuang Rongwen and the guests attending the ceremony jointly launched the 2022 online major theme publicity of "Strive for the New Era, Persevere in the Future".
The responsible comrades of the Information Bureau of the Central Propaganda Department, the main responsible comrades of the relevant bureaus (units) of the Central Internet Information Office, the main responsible comrades of the Beijing Municipal Party Committee Internet Information Office, the Central News Website, the People's Daily, the Xinhua News Agency, the New Media Department of the Central Radio and Television Station, The responsible comrades of key theoretical websites and representatives of editors and reporters attended the launching ceremony.
The launching ceremony was hosted by the Network Communication Bureau of the Central Cyberspace Administration of China, the Network Social Work Bureau, local cyberspace administrations, and the Central News Website, with the support of the China Internet Development Foundation.