"TikTok will offer this major cultural event, the works presented and all its talents, wide visibility among more than a billion users around the world", promises the social network, a subsidiary of the Chinese group ByteDance, in a communicated.
He promises in particular to discover "from a unique angle, behind the scenes of the festival, the famous climb of the steps or meetings with artists", and launches a competition of short videos whose winners will be awarded their prizes during the festival.
This partnership "will allow us to share the magic of the festival with a wider and global audience, but just as much a cinephile", added the general delegate of the festival, Thierry Frémaux, quoted in the press release.
Tiktok thus joins the list of official partners of the festival such as the jeweler Chopard (which manufactures the Palme d'Or), BMW cars or the luxury giant Kering.
In general, the 75th edition of the Cannes Film Festival, which will be held from May 17 to 28, should be marked by a new image: Canal+ has been replaced as media partner by France Télévisions and Brut, a change whose first implications are to be unveiled at a press conference on Thursday.
© 2022 AFP