"The name of the company will appear on the front part of the match and training shirts of the men's and women's first football teams. For the first time, the stadium will also have a partner and will now be called the Spotify Camp Nou", said the Catalan club.
Barça did not reveal the figures for the operation with the Swedish firm, but according to several Catalan specialist media, the contract amounts to around 70 M EUR per season over four years, which would make it the contract the highest level of sponsorship on the football planet, equal to the partnership between Real Madrid and the airline Emirates.
The agreement will however have to be submitted to the vote of the representatives of the socios (supporters-shareholders of the club) during an extraordinary general meeting which will be organized on April 3 next at a distance, for the first time in the history of the club.
In detail, Spotify branding will appear on the front of the men's and women's first team shirts from July for four seasons, and on both teams' training shirts for three seasons.
The current sponsor of the men's first team, Japanese e-commerce giant Rakuten, sees his contract with the club expire on June 30, as does that of the women's first team, DIY tool company Stanley.
Rakuten took over from Qatar Airways in 2017, and his four-year deal with the Catalan club was extended for a year in 2020. He expected Barca to earn €55m a year in revenue, plus €1.5m €5m if the Catalans were to win La Liga, or €5m if they won the Champions League.
Camp Nou sponsorship will be extended after the end of the Espai Barça project, which notably provides for the renovation of the largest stadium in Europe (99,000 seats) and its surroundings.
"When the stadium overhaul is complete, Spotify will be very present, on facilities that will be crucial for the future of the club," said the club in its press release.
In February, leaders of the Scandinavian company had attended the victory of the Blaugranas against Atlético Madrid (4-2) at Camp Nou.
© 2022 AFP