Tricia Warwick confirmed that the global event is a platform to highlight tourism offers

Britain: "Expo Dubai" is a golden opportunity to promote the "other side"

  • One of the UK's National Day celebrations at Expo Dubai.

    From the source

  • Permanent Regional Director of Asia Pacific, Middle East and Africa for the UK's national tourism agency, Visit Britain: Tricia Warwick.

  • The agency worked with the UK pavilion at the Dubai Expo to promote British tourism.

    From the source

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Tricia Warwick, the permanent regional director for the Asia Pacific, the Middle East and Africa for the National Tourism Agency in Britain, "Visit Britain", Tricia Warwick, confirmed that the agency worked in close cooperation with the UK pavilion team at Expo 2020 Dubai to promote British tourism through a series of events, including Including sustainable tourism during the presentation of “How We Will Travel” in the pavilion.

Tricia Warwick told "Emirates Today", "The (Expo Dubai) events gave us valuable and timely opportunities to promote our distinguished offers on this global platform," noting the launch of a major campaign for "Visit Britain" worth 10 million pounds, entitled "Welcome to you." On the other side of Britain” in Dubai last February, in support of the program to celebrate the National Day of the United Kingdom with “Expo 2020”.

She said, “Travel executives from the Gulf Cooperation Council countries attended the launch event, highlighting the importance of this market for tourism in the UK, and we also hosted a dedicated business round table, which brought together representatives (Commonwealth Games Birmingham 2022) from the West Midlands in England with Tourism executives from Dubai and India, to promote travel to our country in the lead-up to and beyond the Games.”

under the light

And Warwick continued: “During the recent period, we witnessed a recovery in bookings of flights to the United Kingdom from the Middle East, as bookings reached more than 70% of pre-Covid-19 levels,” noting that “(Expo Dubai) is a valuable opportunity to put The British tourism sector is in the spotlight, converging with travelers from the Gulf Cooperation Council countries to the United Kingdom.”

She noted that Britain welcomes visitors safely and provides them with a distinct experience, after canceling the procedures for "Covid-19" for travelers who have been fully vaccinated, as they need to complete a simplified form to determine their location before arriving in the United Kingdom, while visitors who have not been fully vaccinated will need to to the BCR test.

Warwick said: "The UAE is a very important market for inbound tourism to the United Kingdom, which was the most visited destination by Emiratis in 2019, as 553,000 visits were recorded from the Emirates during that year, and visitors spent 869 million pounds throughout the United Kingdom."

She explained that visitors from the UAE are spending longer and spending more in the UK than the overall market average.

travel intention

Warwick continued: "There is a great demand for travel from the UAE to Britain, and the intention to travel internationally is remarkably high, as 86% of respondents in a recent survey conducted in the UAE said that they intend to travel in the next 12 months."

She added: “In the long-term, internal spending from visitors to the UAE is currently expected to reach £904 million in the UK by 2024;

To exceed the levels before the (Corona) ban.”

She explained that Visit Britain published its forecast for incoming tourism for 2022, which estimates a gradual recovery in visits throughout the year with a total of 21.1 million visits to the United Kingdom, and foreign visitor spending of 16.9 billion pounds.

She pointed out that "Britain is full of new experiences for visitors to the Gulf Cooperation Council, and we also have a year of outstanding events that cannot be missed this year, in addition to the return of annual festivals, and an impressive array of new hotels," explaining that the Queen's Platinum Jubilee, and the Commonwealth Games in Birmingham. , will provide visitors with unforgettable experiences, as public events during the Platinum Jubilee Weekend from the second to the fifth of next June will be the focal point of the celebrations, and this historical occasion will also feature special experiences and exhibitions for visitors to enjoy, including the Super Bloom show at The Tower of London, the Platinum Jubilee Show at the Palace of Holyroodhouse and the reopening of The Royal Mews showcasing the Queen's horse carriages.

Tricia Warwick:

• “Britain is full of new experiences for visitors to the GCC, and we have a year of unmissable events.”

• "During the last period, we witnessed a recovery in booking flights to the United Kingdom from the Middle East."

Historic occasions

In addition to the historic events taking place in the UK in 2022, it will feature many favorite annual events, celebrations and festivals including the Chelsea Flower Show, said Tricia Warwick, permanent regional director for Asia Pacific, Middle East and Africa for Britain's national tourism agency, Visit Britain. Hay Festival in May, Royal Ascot in June, and others.