If you're wondering about the metaverse and you don't seem to understand it, don't worry, you're not alone.

49% of Americans surveyed recently had little knowledge of what metaviruses or cryptocurrencies are.

And last year, Mark Zuckerberg, founder of Facebook, announced the launch of work on building the virtual world of metavirs.

After this move, a group of globally known names - including companies in the fashion and sportswear industry - plunged into the metaverse, revealing plans to expand their brands in this digital world.

And last November, JP Morgan Chase became the first-ever bank in Metaverse, as it looks to cash in on a trillion-dollar market opportunity.

Metaverse Mark

Although Zuckerberg wasn't the first person to coin the term "metaverse," Facebook's decision to enter largely unknown territory has generated a lot of interest.

Zuckerberg said 3D spaces in metaverses will allow people to socialize, learn, play and collaborate in ways we've never seen before.

The company revealed one of its virtual reality worlds later in the year to all those who gained access to its proprietary headphones.

Zuckerberg recently expanded Meta's to-do list when he said that over the next five to 10 years, the company will develop immersive virtual environments that allow users to interact with sounds, fragrances and even touch in their virtual worlds.

Other tech companies such as Microsoft or Baidu in China have not been very open about their long-term plans for their Metaverse releases, but they see themselves as part of this new world that continues to evolve every day.

In their grand plans to build a new digital world completely different from the one we are accustomed to today, do these companies lose sight of who their customers are and what they want?

Besides metaverses, there are terms such as "non-fungible tokens" (NFTs) and various cryptocurrencies.

So, marketing platform Klaviyo decided to run a survey to find out how much the customer already knows about all this and how eager they are to participate.

Poll results

The survey, which was conducted last February, included a thousand citizens in the United States, and found that 49% of the participants do not know what metaviruses are.

Interestingly, the survey included the younger crowd, between the ages of 18 and 24, who are eager to embrace new technologies.

However, this age group responded that they were not keen on shopping in the Metaverse area, with about 65% of respondents stating that they were simply not interested.

And it wasn't just metaphysics they hated.

Similar responses were received regarding non-fungible tokens and cryptocurrencies, with nearly 60% of those surveyed stating that they would not invest in non-fungible tokens, and 30% saying they would stay away from cryptocurrencies.

Of the half of the respondents who had already heard of metaviruses, most were skeptical about how it would last, with 78% describing it as a bubble.

It is not only the United States that is not really interested in metaviruses.

Clavio conducted a similar survey in the UK a month ago.

The responses in that study were even more astonishing.

Of the 1,000 respondents in the UK, 58% did not know what metavirus was about, while around 96% of those aged 25-54 said they would not shop for metaviruses.

Most of those surveyed feel that there is a lot of work to be done in the real world before metaverses can truly develop into something meaningful.