BY EU STUDIO
Thursday, March 3, 2022-13:18
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Digitization has transformed all areas of society and tourism is one of them.
If before it was common to see tourists holding maps, street maps or brochures while moving around the city, today all these elements are found in the same device: the smartphone.
This allows interaction with the environment thanks to new technologies and thus achieve a more complete, precise and entertaining tourist visit.
Telefónica collaborates with numerous public and private tourism entities so that the digitization of tourism benefits the visitor and, of course, the places or cities they visit.
There are two factors that have greatly influenced tourism 2.0, which is what is currently in demand.
We are talking about sustainability and the outbreak of Covid 19. Telefónica has been working for a long time and in various sectors to, through digital solutions, apply the opportunities of digitization and improve the environment.
Tourism, of course, also benefits from this 'expertise'.
The company has several projects included in the 'Intelligent Tourism' notebook that are revolutionizing the sector.
We are talking about La Manga 365, the 5G Robotic Hospitality Industry, the digitization of the city of Santander and the new model of the National Institute of Statistics.
"Telefónica is one of the reference partners in terms of innovation and technology that has accompanied us in our transformation as a smart tourist destination," says Gema Igual, mayor of Santander.
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: Robotics in the hospitality world offers new ways of dealing with complicated situations, such as zero touch with food in pandemic contexts or hospital environments, punctual and unpredictable peaks in catering services and distribution and customer service 24 hours a day.
In this context, Telefónica, thanks to 5G, Edge Computing and robotics, helps companies in the sector with high value-added technology at the service of personalization.
All of this makes it possible to activate services such as facial recognition, instant translation, autonomous driving of vending vehicles and other functions that 'humanize' the robotic service.
La Manga 365:
A very brief summary would be to say that it is about turning La Manga into a smart city.
More developed, we are talking about providing the city with connectivity infrastructures through the use of technologies such as 5G, in the case of WiFi coverage, or NB-IoT for sensorization and Artificial Intelligence systems that allow not only regulation functions of transit but also the launch of an app that improves the tourist development of one of the main Spanish coastal destinations.
Santander City Council:
Telefónica is helping the Santander City Council in a process of digitizing urban services to improve safety, increase entertainment and provide more information to everyone who visits the city.
Among the value-added services provided by the company, the beach capacity system should be highlighted, a pioneer in these times of pandemic.
INE:
We are not talking strictly about tourism, but Telefónica also collaborates with the National Institute of Statistics in obtaining data.
Thanks to the digital contribution of the company, the body has begun to work with a hybrid documentation system in which the data provided by the usual population surveys is added to those that come from the Big Data of this and other companies.
Thanks to the new data sources, the INE will be able to make much more information available to society, with much more frequency and much more detail.
Of course, Telefónica has innumerable success stories for companies and destinations that allow it to satisfy the needs of all types of travellers.
Solutions based on Big Data to improve knowledge of a destination, Augmented Reality to integrate digital content with the environment or simultaneous translation for more than 80 languages, thanks to the low latency of 5G, among others.
All of them and other novelties in other sectors were presented within the framework of the Mobile World Congress held last week in Barcelona.
The digitization of tourism is already a reality.
Made by UE Studio
This text has been developed by UE Studio, a creative branded content and content marketing firm from Unidad Editorial, for Telefónica.
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