Alexandre Chauveau 7:10 p.m., March 09, 2022
Europe 1 was able to exclusively consult Valérie Pécresse's new campaign poster.
The latter presents the new slogan of the Republican candidate "The courage to do" and will be printed in several hundred thousand copies.
The candidate chose the slogan herself.
EXCLUSIVE
LR candidate Valérie Pécresse exclusively unveils her new campaign poster to Europe 1.
Neutral expression, black suit jacket and white t-shirt, all on a light background, the candidate appears from the front, as required by law.
The Republican candidate also presents her new slogan, in white on a black background: "The courage to do".
"It's her DNA," explains the candidate's team.
A sentence that resembles him the most
After several consultations, she chose the sentence which, according to her teams, resembles her the most.
"Courage will be needed and she has it. She has always demonstrated it, whether as minister or regional president. And 'doing' is her trademark", explains a close friend of Valérie Pécresse , which underlines the contrast with Emmanuel Macron, accused of only wanting to "please".
This poster and this slogan therefore succeed "French pride found", where we saw Valérie Pécresse in blue white red and represented as Marianne.
The document will be pasted on electoral billboards, one month before the first round of the presidential election.