Fashion was not her first passion, nor her distant dream, but rather her ambition was to remain in the ranks of the adults of the family, which includes doctors, lawyers and engineers, but "Nafisa" the young woman who studied at the College of Fine Arts at the University of Sudan, chose the closest field to social status, which is the field of architectural design And while she was pursuing this path of arts suitable for her community, architectural design did not choose her, but rather the field of fashion design.

Nafisa Hafez, founder of the Sudanese fashion brand "Nussi" (communication sites)

Battle is not easy

Nafisa Hafez (25 years), a young Sudanese woman who graduated from the Fashion Design Department at the Faculty of Fine Arts at the University of Sudan in 2015, in a country famous for the “thobe” and the Sudanese galabiya, so Nafisa began her battle to break into the fashion field.

Nucy is the first brand of a Sudanese fashion line that carries Sudanese culture and African heritage mixed with the modernity and development imposed on Sudanese society during the 2019 revolution.

The beginning, which witnessed many difficulties for Nafisa, was considered by the young woman in her twenties as a stage of learning, as she had a unique experience in the world of fashion. Even mistakes did not consider Nafisa as things that stopped her from her career, but rather encouraged her to continue and progress.

The lack of fashion culture in Sudan, was the biggest obstacle to Nosi, as well as the rejection of the idea of ​​fashion shows, and the difficulty of having fashion models, all of which greatly affected the progress of the project, so it was necessary for Nafisa to look for an alternative, and her alternative was the “path.” .

Nafisa retained the joy of designs through the accompanying accessories (communication sites)

“The Path” .. a movie that simulates an experience

"The Path" is a new experience in which Nafisa is going through a path of international fashion, as she chose to present her new collection for the summer of 2022, not to be part of fashion shows or photo sessions, but she saw a more comprehensive experience, as Nafisa Hafez tells Al Jazeera Net, "The Path is a silent film for him." A story, scenario and heroes, carrying with it the story of the clothes that were designed inspired by the Sudanese heritage, which has a unique privacy, perhaps not known to the people of Sudan themselves.

The movie The Path won the "Swahili Fashion Week" award, in the first participation of the Nousi fashion house at African Fashion Week.

Nafisa continues her talk to Al Jazeera Net, stressing that the ethnic diversity and the multiple tribes in Sudan allow thousands of ideas and designs that international fashion houses have not discovered, and are content with what is available and recognized by African designs.

desert and colors

Choosing the colors of the costumes in the movie “The Path” was not a coincidence, as Nafisa chose the warm colors that express the hotness of Africa, and despite the prevailing modernity in fashion and designs, the African spirit did not leave Nafisa’s designs, which relied on one color in each design without overlapping colors Known for the fashions of the brown continent, but nevertheless, they retained the joy of designs through the accompanying accessories, which were also mixed with the spirit of the Sudanese desert tribes.

Nafisa chose the Darfur desert to shoot the scenes of her movie "The Path", to witness the land that the world knew through wars, a new history, in which art will be a message of peace to the whole world, as Nafisa and her team wish.