China News Service, Shaoxing, March 8 (Reporter Xiang Jing) "Women must live out themselves." With short hair, delicate makeup, and fashionable clothes, this is the interview of "post-60s" Taiwanese designer Cai Yihui. The most mentioned sentence.
On the morning of March 8th, in Keqiao, Shaoxing, Zhejiang, where the largest fabric market in Asia is located, choose fabrics, look at designs, make designs, and connect with customers... "Goddess of Agelessness" Cai Yihui started a busy day again, cultivating her "fashion career" .
Cai Yihui is the co-founder of "Xingchuangxiang International Designer Platform", and has served as a design tutor in many colleges and universities.
Design, fashion, and beauty have always been her pursuits. Because of her dedication, she bluntly said - "I have been entrepreneurship all my life."
Cai Yihui was photographed by Xiang Jing at the Xingchuangxiang International Designer Platform Base
In 1996, Cai Yihui, who loves fashion design, crossed the strait to start a business in Shanghai for the first time.
"For more than ten years, I have done fashion design, brand building, market operation, and talent integration, and accumulated a lot of design resources." She said, "In this process, I feel more and more that designers are like wheels, with designers , the fashion industry will rotate smoothly."
In order to pursue her design dream, Cai Yihui came to Keqiao to start her own business in 2019. Last year, she officially established the "Xingchuangxiang International Designer Platform".
The platform has assembled a large number of designer resources around the world, and can provide style customization services for cloth and clothing merchants.
Photo by Xiang Jing at Keqiao Cloth Market
"For fashion designers, creativity must be based on fabrics, and Keqiao happens to be the fabric distribution center." Cai Yihui said that fashion has no borders, and hopes to build a co-creation and sharing platform, integrate the front and back end resources of the textile industry chain, and help Designers speak out in the fashion industry and make the fashion industry bigger and stronger.
Short sleeves, sweaters, cloth bags, suitcases... At the platform base, the design products based on Lu Xun's "The Scream" literary works are very eye-catching, and colors such as red, white and black complement each other.
"There are a lot of clothing works by designers at home and abroad." Cai Yihui said that now she is guiding and encouraging designers to introduce more regional culture into design, so that designers have more creative stages.
She also hopes that more young Taiwanese designers will join in, and the two sides will collide with each other for design inspiration.
The designer's works are integrated into cultural elements. Photo by Xiang Jing
Looking at Keqiao, cloth merchants gather and fashion is surging.
However, it is not easy to go from creative design to commercial realization. What impressed Cai Yihui the most was the fierce competition environment.
"When I first arrived in the mainland, the demand was greater than the supply, and fashion designers could implement as long as they had ideas. Later, especially with the advent of the Internet, the competition in the fashion design industry became more and more fierce." Cai Yihui said that she did not want to be eliminated, and the design concept and operation mode , sales channels must keep pace with the times.
Just after the Spring Festival this year, Cai Yihui and her team explored the "designer's recommendation" live broadcast. "Live for two hours a day, and at the best time, you can earn 5,000 yuan a day." Different from the general purpose of "carrying goods", she hopes " At the same time, it also allows designers to have a close understanding of the current consumer groups' pursuit and understanding of clothing.
In the base of Xingchuangxiang International Designer Platform, it shows the integration of Lu Xun culture into design. Photo by Xiang Jing
In fact, this "fashion career" coincides with Cai Yihui's life philosophy.
As a "post-60s" who is still struggling in the fashion design industry, Cai Yihui does not feel that she is old, but thinks that "now is my best era".
In her view, with the improvement of economic level, people are more and more pursuing spiritual wealth, and she is very confident in the "timeless" fashion industry.
Cai Yihui also mentioned that fashion and beauty are different at different ages. Beauty is an attitude towards life and has nothing to do with age. "Women must leave some space and the world for themselves and live out their best self." (End)