(Observation of the Two Sessions) How can traditional culture become more "tide" when the national tide shows are out of the circle?
China News Agency, Beijing, March 7th: How can traditional culture be more "tide" when the national tide program is popular?
China News Agency reporter Li Jingze
From "Tang Palace Night Banquet" to "Only Green", to the twenty-four solar terms at the opening ceremony of the Winter Olympics, Chinese-style romance has been performed. warming up.
What is the secret code for the success of these shows?
How can the revival of the national tide last?
How can traditional culture become more "tide"?
During the two sessions, the representatives of the National People's Congress and the "operators" of popular cultural IPs interviewed by China News Service all pointed the answer to the protection and development of traditional culture.
"It is easy to make a relatively popular show, but it is really very difficult to continue to be popular." Xu Na, executive planner of the "Chinese Festival" series of Henan Radio and Television Station, was interviewed by a reporter from China News Agency with the dance drama "Five Stars Out" The East" as an example, tells about her and her team's "cold" thinking about traditional culture behind the "hot" program of the national tide.
"Five Stars Out of the East" was inspired by a Han Dynasty brocade arm guard.
In 1995, it was found in an ancient tomb in the Hotan area of Xinjiang. The brocade is not large, but it has eight Chinese characters in seal script: "Five stars come out of the East to benefit China".
What's the story behind this armguard?
In what era was it born?
What happened in the end?
It was the problem that Xu Na and the team had to solve when they got this work.
After understanding the history, they decided to combine traditional culture with modern audio-visual means to show the prosperous scene of the palace in the Han Dynasty.
The so-called one minute on stage, ten years off stage.
Almost all programs such as Tang Palace Night Banquet and Dunhuang Feitian created by Xu Na and her team contain in-depth exploration of traditional culture. They are not "porters" of traditional culture, but "secondary processors". If there is no traditional culture Internal support, these programs have become waterless sources and trees without roots.
Therefore, it also involves the proposition of the era of protection and development of traditional culture.
In recent years, top-level design has been strengthened across the country to solidify the traditional cultural protection mechanism.
These beneficial attempts provide a reference for the normalization and systematization of the protection and development of traditional culture.
However, there are also new challenges under the new situation. Traditional culture is still faced with practical problems such as shortage of reserve talents and blocked communication in the era of social media. These have also attracted the attention of deputies to the National People's Congress.
This year's National People's Congress, they brought suggestions on the inheritance and protection of traditional culture to China's highest council chamber.
Yang Jun, deputy to the National People's Congress and artistic director of Hubei Performing Arts Group, took opera as an example and pointed out that opera is live art, which puts forward higher requirements for performers.
It can be said that the key to protecting, inheriting and promoting the excellent traditional Chinese culture is talents.
However, what is worrying is that the treatment of actors and staff in the national opera industry is generally low, and it is very common for young opera youths who have studied in opera classes for a long time to change careers after graduation.
This time, Yang Jun brought a proposal entitled "Improving the Talent Guarantee Mechanism to Promote the Inheritance and Development of Hubei Local Opera Culture".
She said that in order to truly "live" and "fire" China's excellent historical and cultural heritage, we must rely on the unremitting inheritance, innovation and promotion of traditional cultural workers from generation to generation.
Wang Binmei, deputy to the National People's Congress and president of Zhejiang Xiaobaihuayue Theater, has done many surveys in various places in response to the difficulties faced by the national opera troupe, and proposed to establish and improve the performance salary incentive mechanism for opera workers, and increase the investment in the creation of cultural and art troupe projects. Suggestions on the reform of the troupe.
She once suggested to do a good job of classifying and guiding the protection and inheritance of operas. According to the survival status of different types of operas, the types of operas should be classified and different support and protection measures should be taken, so that the popular opera types in Zhejiang Province can be effectively revitalized, and endangered opera varieties have also been effectively protected.
This year, Wang Binmei paid attention to the new trends in the development of traditional culture under the rapid development of social media. She put forward two specific suggestions on how to spread traditional culture more scientifically and professionally:
It is suggested that the government should put forward requirements to let major social media platforms increase the promotion of excellent traditional cultural content.
Offline, it is recommended that the government increase the guidance and supervision of outdoor advertising in the public domain, and increase the proportion and coverage of excellent traditional cultural publicity content.
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