(Characters of the Two Sessions) Xiang Embroidery "Spokesperson" Cheng Xinxiang: Let Traditional Art "Hold Hands" Modern Life "Out of the Circle"

  China News Service, Changsha, March 3rd, title: Xiang Embroidery "Spokesperson" Cheng Xinxiang: Let Traditional Art "Hold Hands" Modern Life "Out of the Circle"

  Reporter Tang Xiaoqing

  "This notebook case is embroidered with a magpie standing on a branch with Hunan embroidery, which means being on the branch. It is dust-proof, waterproof and stain-resistant with nano-technology, and a fingerprint lock is also installed." Cheng Xinxiang, director of the Hunan Embroidery Production Department of the Hunan Embroidery Research Institute, introduced the Hunan Embroidery cultural and creative series products, which won the German Red Dot Design Award, to the reporter.

  Cheng Xinxiang is the representative inheritor of Hunan embroidery at the provincial level, a representative project of national intangible cultural heritage, and the fourth generation inheritor of the core technique of Hunan embroidery, "Humao Needle".

Engaged in the Hunan embroidery industry for more than 30 years, this "national labor model" embroidered the first Hunan embroidery Thangka double-sided embroidery "Compassion in the Snowland", which promoted cultural exchanges between Han and Tibet. Many works entered Zhongnanhai and the Great Hall of the People in Beijing. It has cultivated a large number of young Hunan embroidery talents in the new era.

  Since being elected as a deputy to the National People's Congress, Cheng Xinxiang has encouraged and encouraged the innovative development of Hunan embroidery and other intangible cultural heritage.

Every year to Beijing to participate in the conference, this Hunan embroidery "spokesperson" will wear the latest Hunan embroidery clothing, wear Hunan embroidery cultural and creative accessories, carry and use Hunan embroidery cultural and creative notebooks and mobile power supplies, so as to introduce the innovation of Hunan embroidery.

"Traditional Hunan embroidery has entered modern life, and its cultural and creative products can be seen everywhere." Cheng Xinxiang said with a smile.

  Hunan embroidery is one of the four famous embroidery in China. It has a history of more than 2,000 years and enjoys a high reputation in the world.

The double-sided embroidery, which represents the highest skill of Hunan embroidery, is also known as "magic art".

However, how traditional art "hand in hand" with modern life "out of the circle" is a major bottleneck for the new generation of intangible cultural heritage culture.

  Cheng Xinxiang, who is good at observation, found that the aesthetics of the Chinese people in the new era has changed.

"Young people born in the '90s and '00s are more and more confident in the excellent traditional culture, patriotic, using domestic products, promoting domestic products, and paying attention to national trends." She believes that to "get out of the circle" of Hunan embroidery, it needs to pass the "modernization of traditional culture" Innovative ways, combining technology and art to carry out multiple crossovers into modern life.

  Bedding, wedding dresses, bookmarks, Bluetooth speakers, car fragrances, backpacks, clothing, necklaces, ear studs... Cheng Xinxiang led the team to develop many cultural derivatives of Hunan embroidery that are closely related to life, becoming the "new favorite" of young people .

  "We joined hands with the Hunan Provincial Museum, based on the Xinqi embroidery patterns unearthed in Mawangdui, combined with modern aesthetic concepts, to directionally develop cultural and creative products with Mawangdui embroidery patterns, which have become popular sales." Cheng Xinxiang told reporters that Hunan embroidery has been torn off The labels of "tall and high" and "high value" have "lived" into ordinary people's homes through cultural and creative products that are not only beautiful, practical, but also close to the people and at a reasonable price. The 12 zodiac signs and Hunan embroidery are combined to create cultural creations.”

  "Intangible cultural heritage into campus" and school-enterprise cooperation is an effective way to inherit and protect traditional culture in China.

In recent years, Cheng Xinxiang and students have entered the Hunan campus to cultivate comprehensive talents who understand embroidery and foreign languages.

  "My suggestion of 'intangible cultural heritage entering the campus' has been responded by the Ministry of Education, which has promoted the construction of intangible cultural heritage research bases in various schools. China's intangible cultural heritage development is ushering in new opportunities, and many young people are willing to join." Cheng Xin Hunan has submitted 18 proposals for non-genetic inheritance and innovation in recent years.

  At present, she is thinking about how to use the power of modern technology to vigorously develop digital intangible cultural heritage and intelligent intangible cultural heritage to help regenerate excellent traditional culture.

"This year's National People's Congress, I will call for the promotion of cultural expositions, cultural tourism, the development of intangible cultural heritage products, and the promotion of the professional construction of the intangible cultural heritage industry." Cheng Xinxiang said that "intangible cultural heritage people" should create more creations to reflect the progress and positive energy of the times. of high-end cutting-edge works.

  "Many embroiderers in Hunan have created a number of Hunan embroidery works that pay tribute to the heroes of the war and reflect the prosperity of the country, focusing on the fight against the epidemic and the 100th anniversary of the founding of the Communist Party of China." Cheng Xinxiang said that as the Chinese government has increased its efforts in intangible cultural heritage The protection and support of non-genetic inheritance, the confidence of non-genetic inheritance and entrepreneurship are getting stronger and stronger.