It is difficult to keep up with many trends, with the continuous development of social media, but the exponential growth of digital platforms offers new strategies that you can follow in order to enhance your startup's presence on the Internet.
In a report published by the American Entrepreneur magazine, Pro Singh says that many influencers and companies have helped formulate strategies to promote the growth of startups on the Internet, where there must be a plan focused on long-term goals and divided into stages. short range kit.
The most important of these strategies are:
1. Personalize the way to win a place in the heart
The writer explains that when it comes to choosing, the customer chooses the product that evokes their passion, and ads and campaigns that follow this approach or connect consumers with the content of the product are more likely to attract individuals.
He points out that among the many technologies, "Deepfakes" is the latest of them, which allows the use of machine learning and artificial intelligence to create visual and audio content that can be used for marketing.
He points out that despite gaining a bad reputation, this technology can do the impossible when the right strategies are used, and one can use emails or dedicated messages to communicate with potential consumers.
When these strategies are combined with necessary data sets, AI generates great insights that help you in product design and user selection.
2. Use of video-based content and live broadcasts
The author shows that many people spend most of their time at home rather than attending live events or product launches, while a survey revealed that 80% of people like interacting with live videos instead of pre-recorded, which allows them to interact with influencers and talk about product and shopping.
He explains that since most of the target audience is Millennials, or Generation Z, they can benefit from FOMO—the fear of missing out or the fear of not engaging in something (such as an engaging or enjoyable activity) that they are doing. Others – and use it usefully to introduce them to the product, as shown by Instagram and Facebook, which have only seen an increase in users’ interaction with live videos, and TikTok’s developments in live video features could make a big splash in 2022.
3. Discuss what's important.. Sustainability and goodwill
The writer sees that people’s views differ regarding sustainability, goodwill, climate change and many other issues, they screen brands and companies for good choice in all criteria, and since the consumer chooses not to communicate with brands that are not responsible towards humanity or the environment, they may Many brands have started designing products to suit the choices of consumers.
4. Effortless content
According to the author, brands are not only required to do their best in creating meaningful content strategies, but also to ensure that audiences consume them easily.
For example, more than 55% of Americans listen to podcasts while traveling or commuting, but using visual elements and avoiding paragraphs of information can lead to users being allowed to consume information in only 10-15 seconds, noting that although Generation Z does not represent every community. For workers, it certainly dominates the media, and targeting them with graphic designs and images is likely to lead to success.
5. User-generated content at your disposal
The author goes on to say that user-generated content is a compelling way to build social credibility for your brand, since it doesn't cost too much.
Also, including what customers are saying about the product, every time you post something to sell, will make people want to buy more because they can see the positive interaction about it on social media.
The author mentions some of the benefits of user-generated content such as:
Sales promotion.
Increase brand loyalty and recognition.
Make your social media posts more attractive.
Helping gain influencers and partners.
The author goes on to say that it is best to start by making sure that the web page of the project is relevant and targets the keywords that you want to rank, which will ensure that you get visitors from search engines, adding that you should check your current site ranking through word search Target Keywords Using your competitor's webpage is an excellent way to learn what it takes to rank better, as you can use the same or similar keywords and see how they use them.
6. Virtual Reality (VR) and Augmented Reality (AR)
The author shows the importance of both virtual reality and augmented reality technologies, and stresses that it is not easy to separate the two because they can be used together, where virtual reality consists of simulations or digital worlds that you can see and immerse in, while augmented reality uses digital information that overlays on Physical information to create a virtual environment with which you can interact.
7. Privacy issues need to be resolved
The writer believes that controversies related to privacy control and security are horrific news for companies that must care about customer privacy and develop and implement a system for it, which is an excellent way to keep them safe in this era, noting that many reputable companies are working to develop systems to ensure customer privacy Its main objective is to keep customers safe while providing their personal information to the relevant company, which will allow consumers to use the services without worrying about data leakage or identity theft.
8. The key to acting
In the end, the writer stresses that the importance of representation in the advertising industry is increasing little by little, yet this industry is still in need of improvement aimed at enhancing inclusiveness, indicating that with the increasing popularity of influencers in the marketing industry, it is necessary to realize that certain segments of society are excluded. Like people of color, brands work to appeal to specific groups of people.
So representation in influencer marketing is how important it is to meet the needs of your target market, since the more comprehensive your product is, the more attractive your brand will be.