The Kim Kardashian effect on female aesthetics 15 years after her reality show

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Kim Kardashian has changed the perception and acceptance of the female body.

However, the current visibility (never better said "visibility") of all these things owes a lot to the

.

Her aesthetic has not only come to stay, but has also opened the door to the

movement , which brings many more good things than bad.

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Hopefully the stinky term

will soon stop sounding paternalistic and pitiful and the asses and tits already claimed will be freed from the impositions of the "Kardashian look",

.

Because Kim has also brought problems.

When the bellies, the floaties and the plump knees are also awarded, we can say that the

conquest was not another step backwards in the relationship of women with their bodies.

Also when we men stop rolling our eyes every time we read "fofisano", that unfortunate translation of the equally painful

("daddy's body"), an expression that doesn't help us guys make peace with the mirror either.

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Without

, Georgina Rodríguez would be different: skinnier and much less makeup.

Or Jedet.

Or your neighbor.

The

And what is more important, she has come out of the margins to occupy the center.

Now Beyoncé's figure, vigorous and round, is no longer as impressive as it was when she collided head-on with the beauty proposed by the fashion industry at the beginning of the last decade.

Consciously hypersexualized by herself, the artist was both cause and consequence of a liberation movement that

The wall that Beyoncé began to tear down was later crossed by rappers like Nicki Minaj or Cardi B, who with their shamelessness turned the display of breasts and buttocks into a political weapon, without intending to impose, as if they had made fashion for decades, a model of unitary woman.

Unitary and, surprise surprise, white.

But wanting to be them was never realistic.

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In 2007 it began to air

.

The program that followed Kris Jenner, her husband (now her friend) and her daughters placed them all on the map of fame.

, who was already popular because of her friendship with Paris Hilton, had an advantage over her sisters and over

, who represented the previous world.

Her Barbie look and her sex tape scandal soon contrasted with

's look and her masterful handling of a similar recording.

explained

to her sister Khloé the circumstances of her famous video.

Nathy Peluso at the GoyaGTRES gala

Words today sound like what they really were then: the very definition of what we now call empowerment.

Do what you really want.

was denied ten years earlier is

passing through a Scarlett Johansson capable of facing the almighty Disney without softening her curves or her speech.

Johansson's power is as indisputable as the Kardashian.

That of the first is interpretive, that of the second consists of knowing that you are the most watched woman in the world and making a business out of it.

Other businesses have also benefited from Kim's overwhelming media presence.

Some companies seem to have

In turn, cosmetics and surgery have taken advantage of a very profitable reality: looking like Kim is much easier (and what's more: it is possible ) than to look like

The singer Beyoncé in the presentation of 'The Lion King'GTRES

The increase in the number of breast and buttock operations has a lot to do with Kim, as does the success of models like Ashley Graham or Paloma Elsesser, plus-size women who share the runway with skinny mannequins.

or

are endowed with superlative innate beauty,

Today these firms count on them for their presentations, just as the Parisian singer

is one of the muses of the

Jedet at the GoyaGTRES gala

One of the last and bombastic designs of its founder, the recently deceased

, was precisely for Kim Kardashian, the most famous woman in the world.

She was famous first for a leaked intimate video, then for a

show and now, like it or not, for having repealed an aesthetic canon

That does not mean that getting a body like hers is easy, or even possible in all cases.

as they are.

And fofisano will be your father.

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