"The party's news and public opinion work is an important work of the party, and it is a major event in governing the country and ensuring the stability of the country."
Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has attached great importance to the Party's news and public opinion work.
Six years ago today, General Secretary Xi Jinping presided over the party's news and public opinion work symposium and delivered an important speech, pointing out the responsibilities and missions of the party's news and public opinion work, and proposing four "firm adherence", namely "firmly adhere to the principle of party spirit". ”, “firmly adhere to the Marxist view of journalism”, “firmly adhere to the correct orientation of public opinion”, and “firmly adhere to positive propaganda as the main focus”, pointing out the direction and putting forward specific requirements for the majority of news and public opinion workers.
Now, let's excerpt, sort out, review and study together!
Duties and Missions of the Party's News and Public Opinion Work
Under the conditions of the new era, the responsibility and mission of the Party's news and public opinion work is to hold high the banner, lead the direction, focus on the center, serve the overall situation, unite the people, boost morale, become a moral person, unite, clarify falsehoods, distinguish right from wrong, Connect China and foreign countries and communicate with the world.
To undertake this responsibility and mission, adhering to the correct political direction is the first priority.
Firmly adhere to the principle of party spirit
The principle of party spirit is the fundamental principle of the party's news and public opinion work.
The Party controls propaganda, the Party controls ideology, and the Party controls the media. It is an important aspect of upholding the Party's leadership.
The principle of party spirit must not only be stated, but also be stated with confidence, and it must not be evasive or timid.
- Adhering to the principle of party spirit, the most fundamental thing is to uphold the party's leadership over news and public opinion work.
The media sponsored by the party and the government are the propaganda positions of the party and the government. They must be called the party, they must be in the hands of the party, and they must be the mouthpiece of the party and the people. “Party newspapers and journals must unconditionally promote the party’s propositions.
No matter how the times develop and the media landscape changes, the principles and system of the Party's management of the media cannot be changed.
- Adhering to the principle of party spirit, we must consciously maintain a high degree of consistency with the Party Central Committee in ideology, politics and action.
All the work of newspapers, news agencies, radio stations, television stations, and news websites must reflect the Party's will and the Party's propositions.
It is necessary to strengthen the awareness of alignment, consciously align with the Party Central Committee, consciously align with the Party's theory, line, principles and policies, and consciously align with the Party Central Committee's decision-making and deployment.
We must strengthen our strategic resolve, stand firm in our political stance, and maintain the political resolve of “being calm while chaotic clouds fly” in the face of the temptation and interference of “chaotic flowers are becoming more attractive,” and must never express a voice that is inconsistent with the Party Central Committee, and decide It cannot provide a channel for dissemination of wrong ideas and speeches.
- Adhering to the principle of party spirit, we must deepen our understanding of the relationship between party spirit and people's spirit.
In socialist China led by the Communist Party of China, the spirit of the party and the spirit of the people are consistent and unified.
The fundamental purpose of our party is to serve the people wholeheartedly. It has no special interests of its own. To embody the will of the party is to embody the will of the people.
The party spirit resides in the people's nature, there is no party spirit that is separated from the people's nature, and there is no people's nature that is separated from the party's spirit.
Those "are you speaking for the party or the people?" and "are you standing on the side of the party or the masses", which contrast the spirit of the party with the spirit of the people, are ideologically confused, and theoretically is wrong and harmful in practice.
Only by adhering to the party spirit can news and public opinion work have a clear position and direction; by adhering to the people's nature, news and public opinion work can obtain a source of vitality and a foundation of power.
Only by adhering to the principle of party spirit and adhering to the people-centered work orientation can we ensure that the news media always serves the people, not the few.
The news media should unify their responsibilities to the party and the people, combine serving the masses with educating and guiding the masses, and combine meeting needs with improving literacy, so as to better transform the party's theory, line, principles and policies into conscious actions of the people , timely reflect the experience created by the people and the actual situation they face, enrich the people's spiritual world and enhance the people's spiritual strength.
——Management and use of the Internet is the key to controlling news and public opinion under the new situation. The key point is to solve the problem of who will manage and how.
Firmly Adhere to the Marxist View of Journalism
News view is the soul of news and public opinion work.
A mountain will collapse without a backbone, and a person will collapse without a backbone.
The Party's news and public opinion work must stand up spiritually.
The ancients said: "The big one is established first, and the small one cannot be taken away." For the Party's news and public opinion work, this "big" is the Marxist view of journalism.
It is necessary to carry out in-depth education on the Marxist view of journalism, regard the Marxist view of journalism as the "fixed star" of the Party's news and public opinion work, and guide the majority of news and public opinion workers to be the disseminators of the Party's policy propositions, recorders of the times, and social progress. Promoter and watcher of fairness and justice.
Any news and public opinion has a distinct ideological attribute, and there is no abstract absolute freedom.
We must recognize the essence of the so-called "freedom of the press" in the West, and consciously resist the influence of wrong views such as the Western view of journalism.
Firmly adhere to the correct orientation of public opinion
If public opinion is oriented correctly, it will unite people's hearts, gather strength, and promote the development of the cause; if public opinion is oriented incorrectly, it will shake people's hearts, disintegrate their fighting spirit, and endanger the cause of the party and the people.
All comrades in the Party, especially those on the news and public opinion fronts, must always keep this in mind.
It is necessary to insist on guiding people with correct public opinion, so that all work is conducive to adhering to the leadership of the Communist Party of my country and our country's socialist system, promoting reform and development, enhancing the unity of the people of all ethnic groups in the country, and maintaining social harmony and stability.
Speaking of orientation, this is the most important and fundamental orientation.
——Some people say that news reporting is only a kind of information release and information dissemination, and what is reported will be reported, and it does not matter about the orientation.
This view is wrong.
"The writer is the tool that penetrates the Tao." Any news report has a direction. What to report, what not to report, and how to report it all contain positions, opinions, and attitudes.
News reports should not only report news events at home and abroad, but also convey correct positions, viewpoints and attitudes, guide people to distinguish between right and wrong, good and bad, good and evil, beauty and ugliness, and stimulate people's spiritual strength to be good.
- Adhering to the correct orientation of public opinion throughout all aspects of news gathering, writing, arranging, and publishing, and putting it on the body of writers, editors, reviewers, and issuers.
Party newspapers at all levels, radio and television stations should be oriented, urban newspapers and new media should also be oriented; news reports should be oriented, supplements, special programs, and advertising should also be oriented; current affairs news should be oriented, entertainment, Social news should also be oriented; domestic news reports should be oriented, and international news reports should also be oriented.
Some people think that entertainment, social news, etc. need not put too much emphasis on orientation, and the scale can be wider.
This understanding is wrong, at least not comprehensive.
Let the main theme and positive energy dominate the pages of newspapers and periodicals, radio stations, and TV screens, as well as communication carriers such as cyberspace and mobile platforms. It is not possible to establish two standards and form "two public opinion fields."
Stick to positive publicity
Unity, stability, encouragement, and positive propaganda are the basic principles that must be followed in the Party's news and public opinion work.
Without unity and stability, nothing can be accomplished.
The reason why we emphasize unity, stability, encouragement, and positive propaganda is because: on the one hand, the positive things in our society are the mainstream, and the negative things are the tributaries. We must correctly understand the mainstream and the tributaries, achievements and problems, the overall situation and the local The relationship between the two countries reflects the healthy and progressive nature of the society, objectively displays the overall picture of development and progress, and makes it coordinate with the vigorous and upward trend of my country's reform and development; The difficulties and difficulties are unprecedented. We must inspire the powerful forces of the whole party and the whole society to forge ahead in unity and overcome difficulties, and mobilize the enthusiasm, initiative, and creativity of all parties.
In this way, the Party's news and public opinion work can play its due role.
——Do a good job of positive publicity, pay attention to improving the quality and level, and enhance the attractiveness and appeal.
Some people say that the positive publicity is very simple, the materials are ready-made, and it can be done with scissors and paste.
Some people also say that positive publicity is not easy to do, and not many people like to see it.
This is not the case. Many of the programs we do to promote positive energy have a great impact on society and have high ratings.
Positive propaganda must be done with heart and emotion, so that the masses will love to listen to and watch it. You can’t engage in fake and empty propaganda, and you can’t stay on the cliché of repeatedly shouting empty political slogans. You can’t use one model to serve different types of audiences. will backfire.
——Insist on unity, stability and encouragement, and give priority to positive publicity, which involves the major issue of how to view authenticity.
"Faithfulness and prudence are the foundation of virtue and righteousness. Nothingness and deceit are the root of chaos." Authenticity is the life of news, facts are the source of news, and falsehood is the natural enemy of news.
The authenticity of the news can not tolerate the slightest sloppy, otherwise the most real part will make people feel unreal.
Facts must be described according to facts, not according to wishes. At the same time, Marxist positions, viewpoints and methods must be adhered to, and it is necessary to find out whether individual facts or overall facts are true. Not only must report individual facts accurately, but also grasp and reflect events from a macro perspective. or the whole picture of things.
——The news media is the transmitter of public opinion and the amplifier of public opinion.
If you only see darkness and negativity, but not light and positivity, although what is reported is true, it is an incomplete truth.
A single leaf obstructs the eyes and does not see Mount Tai, attacking one point is inferior to the rest. Although this leaf and this point do exist, on the whole it deviates from the authenticity.
At the same time, in addition to one cause and one effect, it is necessary to pay attention to complex situations such as one cause with multiple effects, one effect with multiple causes, multiple causes with multiple effects, mutual cause and effect, and cause and effect transformation, so as to avoid subjective one-sidedness and partial generalization.
Some things, especially some meaningless things, will not have any social impact if they are not reported, but once they are spread and amplified by the media, they will have a considerable social impact.
Repeatedly and tirelessly reporting all kinds of negative news, society will lack energy, and even people's hearts will be scattered.
——It does not mean that we can only talk about the positive and not the negative. The key is to maintain a good balance on the whole.
Public opinion supervision and positive propaganda are unified, not antagonistic.
The news media must face up to the problems existing in our work, face up to the ugly phenomenon and the dark side of the society, stir up the turbulence and promote the clear, and pinpoint the evils of the times.
Concerning the issues that the people are concerned about and the issues that have received a lot of opinions, we must actively pay attention to reports, promptly resolve doubts, guide psychological expectations, and promote improvement work.
——Adhering to unity, stability and encouragement, and giving priority to positive propaganda, does not mean to be a good gentleman, a Dongguo, or an enlightened gentleman.
Regarding the ideological and understanding problems that exist in society, we must strengthen positive guidance, and by presenting facts and reasoning, we can distinguish between theoretical right and wrong, and clarify vague understandings.
On major political principles and major issues of right and wrong, we must have the courage to confront each other and show our swords.
For malicious attacks and rumors, we must resolutely fight back and take a positive view.
——Comrades on the propaganda and ideological front should be soldiers and not gentlemen.
If you don't do "siding on the wall" and "watching the style", you can't do things like cherishing feathers.
Comrades on the propaganda and ideological front must fulfill their sacred duties and glorious missions, and actively participate in the struggle in the field of propaganda and ideology with a fighting attitude and the responsibility of soldiers.
Source: Qiushi Network
Planning: He Wenwen
Production: Zeng Jiawen
Reviewer: Yan Yuqing
Producer: Li Da