Regarding the official mascot of the Beijing Olympics, "Bindung-Dun," the Chinese government is focusing on creating a harmony mood through the mascot, and it seems that there is also an aim to improve the image while diplomatic boycotts are moving one after another.
The official mascot of the Beijing Olympics, "Bindung-Dun," has become a hot topic in SNS videos, etc., with a panda motif, and there are long lines every day at the official shops selling related goods.
In addition, due to the growing popularity, factories in various regions that produce goods are also busy increasing production.
Under these circumstances, a spokesman for the Ministry of Foreign Affairs of China emphasized at a press conference on the 15th of this month that "Bindung-Dun's smile deepens our mutual understanding and friendship and leads us to the future."
Prior to this, on the 6th of this month, President Xi Jinping held a meeting with the head of state of Monaco, saying, "I want you to make Bindundun goods a gift for children." We are focusing on creating a harmony mood.
"I hope that the warmth of Bindundun will melt the chilling international relations," said Professor Soyuki of the Guangzhou Academy of Fine Arts, who led the team that devised the design of Bindundun.
The Chinese government seems to be aiming to improve its image through mascots amid a series of diplomatic boycotts by the United States and other countries that do not dispatch government officials.