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As the official campaign begins, a 60-second TV advertisement competition among presidential candidates is also taking place.
Reporter Lee Hyun-young looked into the advertisements of candidates who appeal to emotion instead of passion.
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The second TV commercial of Democratic Party candidate Lee Jae-myung released today (18th), the key word is 'Sincere'.
[Lee Jae-myung/Democratic Presidential Candidate: I will do my best for you and for the world.]
This is the so-called 'tearful speech' at the Daesangwon Mayor in Seongnam, where Lee's mother worked in the past, and I saw that it could show the sincerity of this candidate.
In a previous TV commercial, a man used the form of a letter to people who did not support the candidate.
[It's difficult to grow up, because family problems are complicated.
sorry.
But, please think once more]
People's Power candidate Yoon Seok-yeol put a child first.
[No one in the world grows up alone.
We all grow with someone's trust and support.]
This is a customized advertisement with the slogan 'Presidential Candidate Raised by the People'.
In another TV commercial, a distressed middle-aged man comes to the fore.
It is a strategy to remove the image of the Prosecutor General and instill a sense of friendliness through empathy with ordinary people.
Justice Party candidate Shim Sang-jung released an online advertisement instead of a TV advertisement.
It reflects the children's eyes on the controversial remarks of Candidate Lee and Candidate Yoon, embodying a determination to stand on the side of the socially underprivileged.
Ahn Cheol-soo, candidate of the People's Party, started promoting by posting a short video with his family online.
(Video coverage: Yang Doo-won, video editing: Park Jeong-sam)