"If you date downstairs ... Then vote downstairs!", highlights the advertisement of the non-partisan association, in the form of "Swipe Video Card", a sort of mini-video in 4 shutters.
From Thursday until April 8, all users of the application in France aged 18 to 25 will see the ad appear by scrolling (“swiping”) the profiles.
They will be sent to the A Voté site, which centralizes all the steps to follow to vote in the 2022 presidential election.
In France, mis-registration on the electoral lists, caused mostly by moving, affected 7.6 million people in 2017, including 51% of 25-29 year olds, according to the work of sociologist Céline Braconnier.
Representing nearly 50% of Tinder members, young people are particularly affected by abstention, since being incorrectly registered "is three times more likely to abstain", warns the NGO in a press release.
For this reason, the application most used in the world to meet new people wanted to give the association the opportunity to "help the young generation to recognize that together they have a voice", explains Ben Puygrenier. , spokesperson for Tinder in France.
"We must bring democracy closer to young people, where opinions are formed and where discussions take place", explain the co-presidents of the NGO, Flore Blondel-Goupil and Dorian Dreuil.
Tinder has supported other initiatives in the past (on consent for example) and in other countries, for the elections in the United States in 2020 or in Germany in 2021.
Various initiatives using digital technology to fight against misregistration have emerged after the record abstention observed during the regional and departmental elections of 2021.
Recently, activists from Jeunes avec Macron (JAM) used their accounts on dating sites to encourage their "matches" to vote, but Tinder threatened to ban these profiles created according to them solely as part of a political campaign.
© 2022 AFP