As consumers become more aware of privacy protection, Google, the US IT giant, has announced that it will limit the ability of companies to use smartphone app usage history for advertising and develop alternative technologies. did.
With smartphones equipped with Android, the basic software of Google, a major IT company in the United States, companies can efficiently deliver advertisements, so it is possible to grasp what kind of products and services they are interested in based on the usage history of personal applications. It has become like.
Google announced on the 16th that it will limit this feature and develop alternative technologies.
We have heard opinions from app developers and advertisers, and said that it will take at least two years to introduce it.
Regarding privacy protection, Apple introduced a rule from last year that asks the user whether to allow third parties to track the usage history of the application, and as a result, the online advertising business such as the old Facebook meta is a pillar of revenue. The company that has said that the business performance is deteriorating.
As the online advertising business, which has supported the rapid growth of giant IT companies, reaches a major crossroads, Google says, "The method of restricting without showing other options will not be good for both users and app developers. ", Emphasizing the stance of aiming to achieve both privacy protection and the advertising business.