On February 11, Bluesail Medical and JD Health signed a strategic cooperation agreement.

In line with the principle of "complementary advantages, mutual empowerment, co-creation, and common growth", the two parties rely on the advantages of medical and health products, Internet medical services, etc., to explore the omni-channel cooperation layout of Bluesail Medical in JD Health. , emergency rescue and other fields to jointly build a network system that covers the whole country and goes deep into the grassroots level, and makes joint efforts for a healthy China.

"A+X 3.0", strategically upgrading "big health + new medical care" for the domestic market

  In 2013, Bluesail Medical established the development strategy of "low-value consumables + high-value consumables" or "A+X".

After 7 years of transformation and upgrading, Bluesail Medical has grown from a single glove king to a multinational medical device leader with a complete layout of low- and medium-value consumables and high-value consumables.

  With its continuous strategic upgrade and iteration genes, Lansail Medical has keen insight into market trends.

In recent years, BlueSail has begun to gradually break the business structure that focuses on the international market and the academy-end market, create a new Internet marketing model for the domestic market C-end, B-end, and G-end, and build a new development pattern in which the international and domestic dual cycles promote each other. .

  According to the new marketing director of Blue Sail Medical, "After the epidemic, people's awareness of self-protection and emergency protection has reached an unprecedented height, and people are re-examining the health and protection between people and nature, people and society, and between people. The person in charge also revealed that since the second half of 2021, Bluesail Medical has been exploring new marketing methods on a small scale, and the comprehensive strategic cooperation with JD Health is an important step for Bluesail Medical to take new marketing.

Join hands with JD Health to build a new marketing model in the field of big health

  JD Health is a subsidiary of JD Group that focuses on the healthcare business.

Based on the strategic positioning of "a health management enterprise with supply chain as the core, medical service as the starting point, and digital-driven user life cycle and full scenarios", JD Health has achieved a comprehensive and complete "Internet + medical health" layout, with product and The service can cover the whole industry chain of medical and health objects, the whole medical process, the whole health scene, and the whole life cycle of users.

  The strategic cooperation with JD Health is of great significance to Bluesail Medical's new marketing strategy, and will promote both parties to jointly realize value co-creation and model innovation within a larger social value system.

Liu Wenjing, chairman of Bluesail Medical, said: "The changes in economic and social development trends in the post-epidemic era and consumers' health requirements have inspired Bluesail Medical's determination to accelerate the layout of the big health field and promote new marketing models."

She stated that with the gradual upgrading of the consumer market and the changing concept of national health, Bluesail Medical will continue to create more and better products for consumers.