"With 2h26 per day and per individual, our internet surfing time is stabilizing at a high level. If we look at the long term, it's 5 times more than 10 years ago", analyzes Bertrand Krug, Digital and Press Director of Médiamétrie.
The audience measurement company, which has dissected the uses of French people online on a panel of more than 25,000 people, lists 53.5 million Internet users per month and 92% of households connected to the Internet at the end of 2021.
In 2020, the Internet browsing time of the French had already come out at 2h25 per day per person, two-thirds of which on a mobile phone, up 15% compared to the previous year.
If the use of the web has fallen in one year among 15-24 year olds (-12% at 3:53 a.m.) and 25-49 year olds (-6% at 2:59 a.m.), it is increasing among 50-64 year olds (+ 13% at 2:31 a.m.) and the over 65s (+9% at 1:22 a.m.).
The health crisis has changed the behavior of the French on the web.
According to Médiamétrie, 7 out of 10 French people visited health-related sites and applications each month in 2021, i.e. 15% more than before the health crisis.
During confinement, a quarter of French people, i.e. 16.8 million people, also use collaborative sites to facilitate teleworking.
In addition, now nearly half of Internet users consult training/education sites and applications each month.
The ten most visited sites in France are mainly American, namely in order, Google (51.6 million unique visitors per month), Facebook (47.1 million), YouTube, WhatsApp, Amazon, Instagram, All AntiCovid , Wikipedia, Le bon coin and Yahoo.
In terms of information, the ten most visited media groups on the web reach three-quarters of French people every month, with the Vivendi group (38.5 million), Le Figaro/CCM Benchmark (36.3 million) in the lead three. and 366 (34 million), which represent the bulk of regional and local titles.
As for streaming platforms, free video services are the most viewed daily by almost a third of French people compared to almost 12% for paid offers.
© 2022 AFP