The participants shed light on the fashion industry in their country

The creators of the Nigerian fashion scene .. on the "Expo Dubai" platform

  • Funk Adepogo: "We have created a completely new fabric, which will make African fabrics unconventional, and able to address the younger generation."

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From the Expo 2020 Dubai platform, designers from Nigeria reviewed their experiences with the fashion industry in their country, pointing to the global status achieved by this sector at the hands of a number of innovators.

Under the slogan “Nigerian Fabric and the Fashion Scene”, the participants in the session organized by the Nigeria Pavilion at Expo 2020 Dubai, and hosted by the Women’s Pavilion, the day before yesterday, discussed the role of the global fashion economy, while celebrating the platforms that promoted and supported this sector, in addition to the types of fabrics. produced by Nigeria, as well as how this sector contributes to the social and economic development of Africa.

Nigerian entrepreneur and owner of a brand, Ozena Anmodu, said, “The fashion industry in Nigeria ranks second in terms of the percentage of employers in the country, as it currently has more than four million jobs, and is capable of producing 2.7 million new jobs by 2025. ».

While Allison Aina Davies, founder and CEO of Adair Patterns and Allure Art in Nigeria, said, “Textiles have traditionally been passed down through generations, and have always been a means of communication, a way for women to communicate, and every single style of fashion we offer in our brand has meaning. ».

"For us, it is not enough for our brand to be a trend in a particular region in Nigeria, but rather we strive to offer something that represents our identity on a large scale," she added.

On how to use Nigerian fabrics and textiles in different brands and promote them in global markets, Funk Adepogo founder and creative director said: “We have created a completely new fabric that will make African fabrics unconventional, and over the years we have been able to Using cloth to address the younger generation about patterns of designs and types of fabrics that are more accessible or desired by the public.”

She continued, “All of the fabrics we use in our brand are becoming more and more accepted globally.

And by putting the prints on it, we can export it, use it and make it accessible to everyone.”

On her part, Desiree Aguh, Creative Director of Nigeria Fashion Week, Desiree Aguh, confirmed that the Nigerian fashion and fashion scene is currently thriving, and there are many important events in this field, including fashion weeks that highlight the importance of African design, adding: “The exhibition has transformed (V&B) to the largest and first African fashion fair focusing on African designers from the 1960s to the present day, with 45 designers from 20 countries.”

As for the founder of the "Banque Coco" brand, Banke Coco, she indicated that she has benefited from social media in interacting with the public and those interested in this field, as these means played an important role in the success of her brand, and in following up on awards and other fashion platforms, in addition to reaching an audience Bigger locally and internationally.

global steps

The fashion industry has become one of the fastest growing sectors in Nigeria, with designers catering to every taste, taking part in dazzling fashion shows, from Lagos Fashion and Design Week, to the African Fashion Awards, as well as the world famous fashion shows.

• Participants emphasized that the fashion sector can contribute to achieving social and economic development in Africa.

• 4 million jobs, created by the fashion industry in Nigeria.

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