Football Iker Casillas and Andrés Iniesta: the business 'balls' of the two cracks of the World Cup
Companies The profitable exile of Andrés Iniesta, the millionaire footballer
In a black and white photo with a skyscraper background, Andrés Iniesta stares into the camera. Dressed in black, with the sneakers of his brand, Mikakus, so
urban and modern
that he seems to have come out of a
futuristic movie
. It is the image with which the former Barça player has presented his
renewed sports marketing and representation agency,
which has a new name and is launching itself to conquer new markets in areas such as
video games, music and the production of audiovisual content.
The objective:
to achieve a turnover of 20 million euros.
To do this, the footballer and his partners plan to
increase the workforce to 70 people,
which will be distributed among its offices in Barcelona, Madrid, Kobe, Mexico City, Seoul and Tel Aviv.
As well as being a star on the pitch, Iniesta has also revealed himself to be another
star in the business world.
"He is a very intelligent guy, he does things very well and he is a very committed person with everything he does. It is not that he is an investor, it is that he is the one who leads the project,"
Joel Borràs
(40) assures LOC.
founding partner of Sports&Life
, which has been renamed
Never Say Never
(NSN).
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Borràs knows Iniesta very well.
He contacted her 15 years ago to create his website and manage his social networks.
Then came the company.
"This is like a marriage, when you get together it's like when you get married, there are moments of discussions, others in which you have to be patient, sometimes you have to give in... but we work very well because
Andrés and I know each other perfectly
" , he assures.
After the
stoppage of the pandemic
, Iniesta and his partners (five other people from the team) have stepped on the accelerator and have already closed a three-year agreement with La Liga for the annual organization of a concert to be held at the end of the championship.
The first edition of Oh My Goal!
It will be held at the Espanyol stadium on June 11, with
Rauw Alejandro, Steve Aoki and María Becerra
as headliners. They are also going to diversify their offer in the
world of
gaming
and eSport,
where they had been working for a year and a half. "We already have the
Espanyol and Real Sociedad eSport teams,
but now is the time to jump in with both feet," he says.
In addition, the company maintains its investment projects in other areas such as hospitality (NSN is one of the main investors in
Aleix Puig's Vicio hamburger restaurant, winner of MasterChef 7
), or luxury travel, with the Sports&Travel agency.
Iniesta follows meetings and negotiations from Japan.
He embarked his family on an adventure that has gone well.
Last year he renewed until 2023 with Vissel Kobe, the team in which, at 38, he is a star.
In the Japanese city, the footballer, his wife and his four children lead a
simple and very quiet life
, without the media pressure of Barcelona.
"We are very comfortable here," the footballer usually declares when asked about Japan.
Borràs also assures that his partner is happy in Kobe.
"It was a very wise decision, it has been a success because
he is playing like the angels
. His wife is also happy."
The sporting and business successes of the footballer from Fuentealbilla have led him to appear as the only Spaniard on the list of the 50 athletes with the most income in 2021, with an income of 34 million dollars, of which almost 90% came from his contract with Vissel Kobe.
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His wife,
Anna Ortiz
, also has a lot to do with that success.
They met in 2007 in a bar in Mataró, where she worked as a waitress.
He had his eye on her but had a hard time winning her over.
"She made me suffer because she didn't give me a ball.
Mine was a crush, but she fell in love... and that has a process," Iniesta told Planeta Calleja.
Since then they have become inseparable.
Anna
has also found peace and tranquility in Kobe.
She enjoys her family routine, yoga and the shoe firm, Mikaku, with which she collaborates with her husband.
In Kobe she has written her first book,
Mi luz
, which collects the personal experiences that have made her grow, including the loss of her son, Andrés, in the eighth month of pregnancy.
A tragedy that marked the whole family and that united them even more.
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