Amazon, an American IT giant, has announced that it will open its first physical clothing store in the suburbs of Los Angeles on the west coast, offering a new shopping experience using smartphone apps.
This was announced by Amazon on the homepage on the 20th.
Amazon's first physical clothing store is called "Amazon Style" and will open in a corner of a shopping mall on the outskirts of Los Angeles.
We handle women's clothing, men's clothing, shoes and accessories, and we have a wide range of brands and price ranges.
The biggest feature is the shopping experience using the smartphone app, you can select the size and color you want to try on by reading the QR code attached to the clothes hanger etc., and the selected product is automatically carried to the fitting room. It is a mechanism to come.
In addition, it is possible to order different products immediately or post product evaluations on the spot by simply operating the touch panel installed in the fitting room.
In the United States, store sales still account for approximately 85% of retail sales.
Under these circumstances, Amazon has developed bookstores and unmanned convenience stores so far, and Google also opened a real store that sells smartphones developed in-house in New York for the first time last year, a new fusion of the Internet and stores. Sales strategies are expanding.