JAGUAR LAND ROVER, on the road to sustainability

BY EU STUDIO

Monday, January 17, 2022-16:10

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Protecting the environment is a central theme driving Jaguar Land Rover's Reimagine vision.

Its new global strategy wants to reinvent the future through sustainability and modern luxury.

They want unique customer experiences and positive social impact, with the goal of achieving net zero carbon emissions in the supply chain, products and operations by 2039.

A roadmap has been designed in which they will maintain closer collaboration and knowledge sharing with Tata Group companies to improve sustainability and reduce emissions, as well as share best practices in next generation technology, leadership in the development of data and software.

Sustainable operations

Within the framework of the permanent commitment to sustainability, corporate carbon emissions that can be controlled throughout the value chain are supervised and evaluated, paying special attention to the emissions of its products, the materials and components that make up the products and the own operating emissions. Because it's not just the vehicles, we also pay attention to the facilities that create them. That is why activities are evaluated under the Greenhouse Gas Protocol, which is recognized worldwide, and uses the terminology of Scope 1, 2 and 3 emissions. Purchasing carbon offsets under the Gold program UK gas standard and operational gas reductions have resulted in a 72% reduction in CO2 across manufacturing,compared to 2007 Scope 1 emission levels.

Jaguar Land Rover purchases 100% renewable electricity for manufacturing in the UK, Slovakia, Brazil and Austria, which has helped reduce CO2 from electricity consumption for operations by 70% compared to emission levels in the United Kingdom. Scope 2 of 2007. In addition, the average amount of energy used to manufacture one of its vehicles has been reduced by 33% since 2007

Finally, thanks to research, light engine vehicles and structures are developed by replacing aluminum and steel with compounds capable of controlling the increase in torque generated by high-performance batteries, as well as improving efficiency and reducing the carbon footprint. CO2.

Circular economy: recycle and reuse

With regard to manufacturing, the water consumption of the plants has been reduced by 70% and the volume of waste in landfills by 54%. They adopt circular economy principles; do more with less, closing the loop on precious resources by actively recycling and reusing waste and materials wherever possible. They develop second, and even third, lives for electric vehicle batteries so that society can benefit from them, actively removing more than 14 million single-use plastic items from their operations to date, including disposable cups and Vehicle parts packaging.

They are pioneers in recovering and reforming aluminum from second-hand Jaguar and Land Rover vehicles to transform them into a new high-quality material with which to manufacture other vehicles thanks to the collaboration with their suppliers and the REALITY project, an essential pillar in the Destination Zero strategy.

On the other hand, they do not send any waste directly to landfill from their manufacturing and product development plants in the UK and Slovakia, instead using ECONYL® nylon to create high-quality interiors made from marine and landfill waste.

A commitment to designing sustainable yet luxurious interiors using responsibly sourced, recycled materials is part of their vision where innovation is a key tool to protect and clean ecosystems, as well as offering customers the ability to opt for a premium and sustainable option.

The production of ECONYL® nylon represents a 90% reduction in emissions compared to that of the material derived from petroleum.

Materiality: responsible and sustainable luxury

Design teams have challenged the conventions of luxury materials and traditional manufacturing methods.

Today they offer a conscious range of innovative and responsible leather alternatives that they call "Materiality", such as Kvadrat premium wool blend, their first plant-based textile made from eucalyptus fibers, and ECONYL, made from recycled plastics.

The seven key attributes of Jaguar Land Rover materiality are:

Strengthen the Community

At Jaguar Land Rover, the commitment to sustainability goes beyond its business responsibilities and is based on two key lines: promoting knowledge and improving people's lives.

Jaguar Land Rover's Corporate Social Responsibility program carries out projects that improve the environment, humanitarian, health, support and promotion of talent and promotion and development of education. They are excited about making a positive contribution to communities, as well as offering their technology to aid in disaster recovery, access remote communities, and help fight disease. In FY2020/21, its global CSR program worked with more than 1,100 organizations around the world to improve the lives of more than 2.5 million people.

Since 2007 they have collaborated with ClimatCare, investing in innovation projects that help protect the environment and improve people's lives.

By supporting the LifeStraw charity in its Carbon for Water campaign, Jaguar Land Rover has become the first company to support an entire geographic region.

Thus managing to reduce carbon emissions and provide drinking water to more than 1.9 million people.

Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) have been collaborating since 1954 to access remote communities, improve health and sanitation facilities, support the homeless and help at-risk communities prepare for natural disasters

Made by UE Studio

This text has been developed by UE Studio, a creative branded content and content marketing firm from Unidad Editorial, for LAND ROVER.

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