BY UE STUDIO

Friday, 7January2022-10: 42

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Little did the Valencian Aurelio Marcos Bartual imagine that his passion for precious metals would last for so long.

It was in 1942 when the Marcos Jewelry Store opened on Calle del Marqués de Larios, at number 2. Little by little,

its windows of modern watches and delicate jewelery became a hallmark for the city

.

However, the founder did not limit himself to only marketing parts for his clients.

His great interest in gemology and precious stones was reflected in several books that became a reference in the sector.

"Space is luxury", defends Esther Ruiz, responsible for MK and Quality.

A meeting place with the buyer who is looking for the best pieces and can admire the watch or jewel he is looking for with the comfort that he deserves.

That restless spirit remains intact at Jewelry Marcos, whose legacy is now managed by a member of the third generation. For this reason,

in 2015 they opted for digitization

that has made them national leaders. While in the sector the drops in sales have been greater than 15% in 2020 due to the pandemic, Jewelry Marcos has only fallen by 8% and closes 2021 with an increase in its operations of 17% compared to 2019. One of the The reasons are the brands it has exclusively, such as Rolex, Omega, Hublot, Tudor, Tag Heuer, Longines, Hamilton and Gucci. Another, due to the diversification of clients consolidated thanks to its online sales channel.

Luxury and quality are the backbone, in an inalienable way, its customer service from its origins

.

Offering jewelry and watches that have passed through the hands of the best goldsmiths and artisans in the world is a guarantee of success and a competitive advantage for any business.

It is something that can be appreciated just by taking a look at the Marcos Jewelry showcases.

But the commitment to multichannel - physical and digital sales - has contributed to these achievements being solid

.

Although the boom in purchasing processes through digital devices is undeniable, Esther Ruiz, head of MK and Quality, defends that "space is luxury."

A meeting place for the buyer who is looking for the best pieces, which he can admire with all the comfort he deserves to decide which watch or jewel fits his needs of the moment.

Jewelery Marcos face-to-face customer service facilities.

Maintaining face-to-face attention -without neglecting the digital- has motivated Jewelry Marcos to make this commitment

. "We are going to expand our facilities with ample space to improve the customer's shopping experience," explains Esther Ruiz. However, it has not been done in any way or cost. The decision has been considered because the promoters of this new challenge know that any business with an aspiration for leadership must bet on the sustainability of the planet. Obvious that this is one of the bases of a solid growth to last in the future would escape his philosophy. In parallel, Esther Ruiz clarifies, "the

new marketing offices

They will stand out for their natural lighting that reduces energy consumption, the use of paper is limited to the maximum or shipments are made with biodegradable plastic bubbles. "Two different spaces that will complement each other on a day-to-day basis.

Jewelry Marcos has incorporated these innovations

in one of the best corners of Calle del Marqués de Larios

. This central Malaga artery contains the essence of a vibrant city, in an unstoppable current expansion, which lives its particular state of grace. The approval of Tech Park currently attracts a multitude of companies from around the world and qualified workers who want to participate in the best job opportunities. And it's not just the appeal of new career growth challenges that weighs heavily

. Malaga is climate, the Mediterranean Sea, a unique light and its people

.

It has excellent communications: the Pablo Ruiz Picasso airport is the fourth largest in the country and the AVE connects with Madrid in two and a half hours.

In addition, a dock is currently being built in the port that can accommodate luxury boats up to 180 meters in length.

The expansion of the facilities seeks "to improve customer service", explains Esther Ruiz, responsible for MK and Quality.

Its cultural offer is another undeniable attraction: Malaga has the highest number of museums per m2 in the country.

Its tourist activity increases every day and several luxury hotels are currently being built or are processing urban licenses.

It is expected that in the next three years the city will have a total of 10 hotels of the highest category.

The current dynamism of Malaga would enthuse the founder of Jewelry Marcos

.

Because Aurelio Marcos Bartual loved jewelry, but he had another passion: architecture.

From his head emerged emblematic buildings such as number 2 of the Plaza de la Marina or the maritime building, which turned out to be the tallest in the city at the time.

Vision of the future and the ability to assume goals characterized him.

His spirit and legacy live on.

Made by UE Studio

This text has been developed by UE Studio, creative firm of branded content and content marketing of Unidad Editorial, forJOYERÍA MARCOS

According to the criteria of The Trust Project

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