Participates in a campaign that invites travelers and backpackers to explore the world in one place

"Expo Dubai" through the eyes of the legend Amitabh Bachchan... The experience of a lifetime

  • Bachchan takes over the narration in the new advertising campaign for "Expo", which was launched in the UAE and India.

    From the source

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Expo 2020 Dubai has unveiled a new advertising campaign, launched in the UAE and India, with the aim of inviting explorers, travelers and backpackers to visit Dubai for an experience of a lifetime at Expo 2020 Dubai.

The three-star ad features Bollywood legend Amitabh Bachchan, written by acclaimed poet and writer Prasun Joshi, who is also CEO of McCann Group, and directed by Maestro Shankar Mahadevan.

For the first time ever, the trio is cooperating to draw attention to the largest event ever organized in the Arab world and the region, and will continue in the UAE until March 31.

Diverse experiences

The advertising campaign for "Expo 2020 Dubai" highlights a range of diverse experiences that the event offers to its visitors, starting with the stunning visual and light displays on the Al-Wasl Dome, the world's largest 360-degree display screen, through its architecturally amazing buildings, which include 192 pavilions, up to For the eye-catching shows that are held daily on the site.

Expo 2020 Dubai opened its doors on October 1, 2021, and witnessed impressive numbers of visits, which touched nine million during the first three months, and India topped the list of international visitors to the event.

Singer and composer Shankar Mahadevan said: “When we started working on this project, the biggest challenge was our ability to convey the true essence of Expo 2020 Dubai.

We wanted this project to be meaningful, interesting and fun at the same time, and to reach people of all ages and interests.”

He added, "While many around the world face challenges, people want to feel part of the community, try new things, learn and have fun, and (Expo 2020 Dubai) is the perfect destination to achieve all that."

While Macan Group CEO Parson Joshi emphasized that "Expo 2020" "brings the whole world together in one place, and allows countries from everywhere in the planet to offer their best," noting that this campaign embodies the meanings adopted by the event and its vision is brought to light as a rewarding thing. Extremely.

He continued, “Working with the legendary Amitabh Bachchan is an educational experience par excellence, as he always enriches life with new concepts, and collaborating with the genius musician Shankar Mahadevan is very special.

The three of us worked hand in hand to give this ad campaign the edge so that it would instantly resonate with the entire audience.”

Innovation, imagination, exploration and celebration are among the words used to describe “Expo 2020 Dubai”, in the latest advertising campaign to promote the international event.

Whether the goal is to explore a specific country's pavilion, attend a show by an international artist, view cutting-edge architecture, or view the latest cutting edge technologies, the exhibition has a lot to discover.

diversified program

Expo 2020 Dubai has hosted more than 17,000 events since its opening, welcoming thousands of talented artists, performers and thought leaders, through a diversified program that suits different ages and interests.

Many of India's stars, including multi-award-winning director Shekhar Kapoor and Grammy- and Oscar-winning musician A.R. Rahman, were on the event's program and events.

While the Paradise Orchestra, a leading women's orchestra established for "Expo 2020 Dubai", led by musician AR Rahman, continues to amaze audiences with its performances that embody various themes, the exhibition also hosted singers and artists from India, including Neha Kakkar and Indian rapper Badshah.

• 3 stars who collaborated on the project are Amitabh Bachchan, poet Prasun Joshi, and Maestro Shankar Mahadevan.

• 17,000 events organized by "Expo 2020 Dubai" since its opening.

Shankar Mahadevan:

• "The biggest challenge was our ability to convey the true essence of (Expo 2020 Dubai), as we wanted it to be purposeful, interesting and fun."

Makan Joshi:

• “Dubai brings the whole world together in one place, and allows countries from every part of the planet to present their best at the fair.”

bridge construction

Expo 2020 Dubai will continue until March 31, and invites visitors from all over the world to create a new world together, as the largest event ever looks to build bridges and unite nations, societies and individuals to create a better future for all after the pandemic.