Less than two weeks after its release on December 15, "Spider-Man: No Way Home" crossed the $1 billion mark in the global box office, becoming the first movie to break that number. In the time of the COVID-19 pandemic.
In the post-pandemic phase, Spider-Man is the highest-grossing American movie of 2021 so far, after it made $ 467,331 million inside America, in addition to $ 587,100 million outside it, surpassing the last James Bond film series "No Time To Die". , especially after it achieved the second highest revenue in its opening weekend, surpassing the previous record holder, "Avengers: Infinity War", also produced by Marvel.
Huge Profits Despite Omicron Mutant
Despite the growing global concern about the new Corona virus mutant, Omicron, but it seems that the bet on the movie exceeded these fears, and achieved huge profits that appear clear when comparing the box office revenues of films issued in conjunction with the movie “Spider-Man”, as the four films released in the same season did not achieve Total profits equal to 20% of what "Spider-Man" made.
"West Side Story" brought in just $5 million, "Nightmare Alley" raised $37 million, and "The Matrix 4" brought in about $70 million. Finally, "Sing 2" earned about $66 million, but the revenues of the last two films are expected to increase at the end of this year.
Marvel's bet on half the world's population
“No Home” is the third film in the Spider-Man series, and the 27th film in the “Marvel Cinematic Universe” series, in which Marvel bet on the audience of “Millennials” (1.8 billion people), and “Generation Z” ( Generation Z (about 2.47 billion people), the next generation after millennials, these two generations represent approximately 55% of the world's population.
It seems that Marvel's bet on the children of "Generation Z" (born in the mid-1990s to the end of the 2000s) was successful, as its latest movie release, "Spider-Man", achieved several records at the box office inside and outside America.
The film attracted huge audiences from all over the world, who were eagerly awaiting how Marvel would tell the story of the jump between the worlds in which it brought back characters from previous Spider-Man films, including the films "Tobey Maguire" and "Andrew Garfield" and stars such as William Dafoe, Alfred Molina and Jamie Fox.
A world formed 14 years ago
Since Marvel began creating its own cinematic universe in 2007, with a limited lineup of superheroes: Iron Man, Green Man, Thor and Captain America, and 6 movies released in 5 years (from 2008 to 2012), was in the midst of competition with other well-established millennial movie franchises such as "Harry Potter", "X-Men" and "The Hobbit".
But despite the tough competition, she was making a profit that enabled her to continue cementing her world of superheroes.
In conjunction with the end of the events of the Harry Potter series in 2011, Marvel took advantage of the void left by the English series, to continue in the next stage to launch cinematic works in which its former heroes invest in new works, and released 6 new films, but in only 3 years, at a rate of two films per year.
This is a significant progress, but the most prominent progress came in the next stage, expanding its world from planet Earth to space and the world of galaxies, and releasing 11 films in only 4 years (from 2016 to 2019), and at that time a new segment of the "Generation Z" audience was joining For an older millennial audience.
The outbreak of the Corona pandemic and the general forced closure may disrupt Marvel’s plans in 2020, but it benefited from it by expanding the segment of the audience allowed to enter its films with an age rating +13, to release 4 new films in 2021 only, while it plans to release two new films in March and May 2022.