Ahmed bin Mohammed stressed the pivotal role of the media in supporting the goals of the initiative
"Dubai Media" launches (#Dubai_Destinations) to enhance the emirate's global attractiveness
Ahmed bin Mohammed during the announcement of the launch of the initiative.
From the source
Ahmed bin Mohammed while attending the launch of the initiative.
From the source
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In accordance with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, regarding strengthening the position of the UAE, and His Highness' directives to make Dubai the best city for life, work and visit in the world, and in the presence of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, President Dubai Media Council The Dubai Media Council announced the launch of the (#Dubai_Destinations) initiative, in cooperation with a wide range of government and semi-governmental departments, authorities, institutions, and the private sector in Dubai, and with the participation of the creative community in the emirate.
His Highness said: "We are working in accordance with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum to join efforts in enhancing the attractiveness of the UAE, and publicizing its distinguishing elements around the world, especially with the return of life to normal, and the flourishing of various activities and events in all parts of it, taking advantage of From the distinguished position that Dubai has achieved, and the emirate’s advanced rank among the world’s largest cities, with a wealth of unique destinations, advanced capabilities, and interesting events throughout the year, whether cultural, sports or community, as well as economic activities.”
This came during the launch of the (#Dubai_Destinations) initiative at the headquarters of the Dubai Government Media Office, and in the presence of the leaders of the participating entities, members of the Dubai Media Council, a number of creators who support the initiative's goals through their production of distinguished content, and the leaders of media organizations.
His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum explained that the initiative will introduce a large and diverse group of attractions in Dubai, in line with the movement and vitality that characterizes it throughout the year.
His Highness noted the rich experiences Dubai provides, which (#Dubai_Destinations) is trying to highlight through creative content provided by the various participating parties, as well as a selection of creators and content makers, to highlight the great momentum of activities and events spread in different areas of the emirate, which together constitute a busy agenda, It will be the focus of the initiative to highlight its components in a modern and graceful manner.
In addition, His Highness Sheikh Ahmed bin Mohammed stressed the pivotal role of the media in supporting the goals of the initiative, as it represents with all its tools and means the main window to overlook those destinations, and to clarify the quality services it provides to visitors with international specifications, in an extension of the role of the media in supporting all efforts in preparation for the next fifty years.
One of the main objectives of the initiative is to support the creative community, talents and creative energies, and to give it the opportunity to participate in a collective effort aimed at putting the main destinations in Dubai in the spotlight, as well as the initiative’s interest in encouraging entrepreneurs and small projects that provide their services in those destinations, with a focus on giving them adequate visibility. Which contributes to its success and development, emphasizing that Dubai is the place where dreams turn into achievements.
The partner entities in (#Destination_Dubai) include the Department of Economy and Tourism in Dubai, the Roads and Transport Authority, Dubai Municipality, Dubai Culture and Arts Authority (Dubai Culture), Dubai Holding, Dubai Sports Council, and the Dubai Government Media Office, with the participation of a large number of members of the creative community. in Dubai.
The idea of (#Destinations_Dubai) was inspired by the saying of His Highness Sheikh Mohammed bin Rashid Al Maktoum, “The earth changes its dress, the sky its clouds, and the sun its positions,” indicating that the secret of life lies in movement, change and development, to focus the idea on Dubai’s land, water and clear sky On the one hand, these elements represent a movement in the city within many events and activities, highlighting the most important landmarks, and the most prominent events and activities that distinguish Dubai from other cities in the world.
For her part, Mona Gham Al Marri, Vice President and Managing Director of the Dubai Media Council and Director General of the Government of Dubai Media Office, said that (#Dubai_Destinations) is a creative initiative that comes within the framework of integrating efforts to promote the UAE, and brings together partners interested in creating inspiring content in order to highlight Highlighting Dubai's unique personality and identity, and working to confirm its position as the best place to live and visit in the world.
She added: "The initiative is a celebration of all that Dubai has to offer, and aims to highlight new experiences for Dubai residents and visitors alike, and encourage them to discover the city's distinctive sites, and enjoy unforgettable times, with all the attractions that Dubai has from unique sites and landmarks, some of which are There is no analogue in the world, and local and international activities and events, covering all cultural, social and sports sectors, not to mention economic events such as exhibitions and conferences, most notably Expo 2020 Dubai, which is currently a first destination, not only at the level of Dubai or The UAE, but rather at the level of the region extending from Africa to South Asia, because of its value and importance.”
And she continued, "The Dubai Media Council will work closely with all partners within (#Dubai_destinations), and throughout the year, within the framework of a comprehensive action plan that covers all Dubai destinations, with all its activities and events, to highlight them, and introduce the opportunities it offers to the public. Share and enjoy.
The idea of (#DubaiDestinations) is based on involving the community in highlighting the areas that can be visited in the city, where the creative community in Dubai will participate in introducing these areas through a group of influencers, content creators, videographers and photographers, and everyone will participate, each in his own way of expression, in presenting stories Inspirational about the many sites that provide an exemplary opportunity to enjoy the wide variety of activities and events that those sites offer to visitors.
Issam Kazim, Executive Director of the Dubai Corporation for Tourism and Commerce Marketing, and a member of the Dubai Media Council, said: “During the first phase of the initiative, the focus will be on the elements of attraction found in open spaces, which is appropriate for this period of the year, and its awakening atmosphere, and degrees Typical heat, where everyone can enjoy a large number of outdoor activities and events.”
Mattar Mohammed Al Tayer, Director-General and Chairman of the Board of Executive Directors of the Dubai Roads and Transport Authority, said: "Easy access to the many destinations spread throughout Dubai is a basic requirement to complete the experience of enjoying it, and this is what Dubai guarantees through a world-class transport network, through which the authority provides many One of the options for easy and convenient access to all destinations, under the slogan (global leadership in easy and sustainable mobility).”
The Director General of Dubai Municipality, Eng. Daoud Al-Hajri, stressed the value and impact of the initiative, and said: "Over the past few decades, Dubai Municipality's efforts to enhance the city's infrastructure and facilities have contributed to confirming its distinction as one of the fastest growing cities in the world, and one of the most happiest."
Hala Badri, Director General of Dubai Culture and Arts Authority (Dubai Culture), pointed out that the creative and cultural sectors in the emirate are witnessing a growth that contributes to creating a new system that allows these sectors to flourish within the framework of a new road map led by (Dubai Culture).
The Secretary-General of the Dubai Sports Council, Saeed Mohammed Hareb, said: "Dubai continues to consolidate its position as an advanced international sports center, with its sports facilities, stadiums and equipment designed according to the latest and highest specifications, attracting the most important major world championships."
Ahmed bin Mohammed:
• «We are working according to the vision of Mohammed bin Rashid to join efforts in enhancing the attractiveness of the UAE, and publicizing its components».
• "Dubai has reached an advanced rank among the world's largest cities, with a wealth of unique destinations, advanced capabilities, and exciting events throughout the year."
Mona Al Marri:
• “(#Dubai_Destinations) is a creative initiative that comes within the framework of integrating efforts to promote the UAE and brings together partners interested in creating inspiring content.”
Major Activities and Events
The initiative (#Dubai_Destinations) coincides with the holding of a large number of major activities and events that are very popular with the public, foremost of which is the Expo 2020 Dubai, whose number of visitors until the fifth of this December reached about 5.7 million visitors since its opening on the first of Last October, while the various regions of the emirate are full of various family and recreational activities, which will be the focus of the initiative.
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