• 340 copies of this connected bracelet have already been sold for pre-order, and 150 since its launch on November 18.

  • A new leather model for men is on sale from this Sunday, and another will arrive soon for teens.

  • The technology of this connected jewel is also set to evolve over time, to allow it to continue to be used in all circumstances.

It only took a year to develop and market this little gem, with unsuspected technological resources.

And the founder of MyEli, the Bordeaux native Ludivine Romary, is already working on new versions of the product.

Connected bracelet that allows you to give the alert in one click in the event of aggression or danger, MyEli has been on sale since November 18.

After having sold 340 in pre-order, Ludivine Romary calculates to have sold around 150 in two weeks.

"A good start," she said, "especially since we are only present on the Internet, apart from a point of sale in Bordeaux, at the

Little Green Cocoon

store

, at the Promenade Sainte-Catherine.

"

A customizable app

Two models of bracelets, one gold, the other silver, were first put on sale. “But from this Sunday we are also offering a braided leather model for men, and soon a model with an adjustable cord, to meet the demand of teenagers, will join the collection called L'Intrépide. »All these models are sold at the single price of 95 euros including tax.

Connected in Bluetooth to a smartphone application, MyEli allows in one click on the main dome of the jewel to give the alert, in two clicks to send a message to relatives to warn that we have returned home, and "Safe".

"You can customize the app, to give your GPS position, send an audio message or an SMS, trigger an audio alarm or an audio recording to capture the aggression" explains Ludivine Romary.

"We have a diverse clientele," she assures us, "women first of all, but also teenagers and the elderly who can use it in the event of a fall or discomfort.

"

"Find a solution to bypass the smartphone"

The bracelet works with a miniaturized electronic card and a battery. Bluetooth transmits up to thirty meters, which gives time to give the alert, even in the event of the smartphone being stolen. But this part will quickly evolve. “We will resume next year an R & D program in order to find a solution to bypass the smartphone, announces Ludivine Romary. We have to anticipate the evolution of our technology, in order to be able to continue using MyEli anywhere, anytime. The young entrepreneur is relying heavily on the presence of her start-up at the next CES (Consumer Electronics Swhow) in Las Vegas in January, where MyEli will receive an Innovation Award. “We hope to detect new technologies there. "

That's not all.

Ludivine Romary should expand the marketing of her jewelry from the start of 2022, thanks to collaborations with brands.

“I would also love to distribute MyEli in a pharmacy, where women who are victims of violence may find it easier to reach.

And I would also like us to be present in "jewelry rides", in supermarkets.

"

The ambition of the Bordeaux start-up is to set up a “whole chain” around her product, then to rapidly develop the range, perhaps with other jewels than bracelets.

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MyEli bracelet: "A safe bubble for women in the event of aggression", according to Ludivine Romary

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  • Violence against women

  • Start-up

  • Security

  • Innovation

  • Aquitaine

  • Bordeaux

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