From two-wheelers to four-wheelers in one trip.

This is what the “Bad Means of Transport” campaign, co-organized by the MullenLowe France agency and the Apacauvi association, which fights against the incivility of two-wheelers, wishes to avoid for users of electric scooters.

Launched at the end of November in the big cities of France, the operation consists of installing a wheelchair in scooter parking spaces with this message "One means of transport can bring another".

And a Parisian stage took place Thursday afternoon.

“We had a lot of people around us who had to deal with electric scooter accidents,” explains MullenLowe. And we wanted to be pro-active, we had to make things happen. This is why we have teamed up with Apacauvi to launch this campaign. "President of the association, Jean-René Albertin agrees:" It is interesting to provide our support as an association to challenge users, but also public authorities. We alert people who use scooters to the possibility that at the end of the road, it could be a wheelchair. "

The provocative aspect of the campaign is assumed by the agency which "wanted to do something shocking" in order to highlight "an important subject which is not treated as it should".

Jean-René Albertin, who denounces “the inertia of the town hall of Paris” on the subject of incivility on two-wheelers, calls for “fines by making the registration of bicycles and scooters compulsory”.

He also calls for "the creation of a compensation fund for victims topped up by cities that have free-floating bicycles or scooters and operators".

In the meantime, Paris has announced the limitation to 10 km / h for electric scooters in the vast majority of the capital.


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Paris: Electric scooters limited to 10 km / h in 662 zones

  • Handicap

  • Mobility

  • Scooter

  • Road safety

  • Paris

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