▲ Bang Si-hyuk, Chairman of Hive Board of Directors
The two main characters who led this year's Hallyu craze, including K-pop and K-drama, were included in the '50 People of the Year' selected by Bloomberg, an American economic media.
'Bloomberg Business Week', a magazine published by Bloomberg, selected BTS, Bang Si-hyuk, chairman of the board of directors of BTS' agency Hive, and Hwang Dong-hyeok, director of Netflix's original Korean drama 'Squid Game', as one of the 50 people for 2021.
Bloomberg defined Bang Si-hyuk as a 'hitmaker' who produced BTS, and evaluated that in April, it acquired Ithaca Holdings, a large American label agency with Justin Bieber and Ariana Grande, and put K-pop at the center of the American music business. .
About director Hwang Dok-hyeok, Bloomberg explained that 'The Squid Game', which was watched by 140 million people around the world, became the most popular drama in Netflix history, and it is unprecedented for a Korean drama to have an immediate reaction around the world.
According to Netflix's internal data obtained by Bloomberg, the production cost of 'Squid Game' was $21 million - 24.8 billion won in our money, but the profit was estimated to exceed $900 million and 1.6 trillion won.
Bloomberg selects the 50 people of the year by carefully selecting people, organizations, and ideas that have led global trends in business, entertainment, finance, politics, and science and technology.
(Photo = Big Hit Entertainment Universal Music Group, provided by Netflix, Yonhap News)