In accordance with the directives of Mohammed bin Rashid

Work begins to prepare for the first cycle of the Arab Media Award

• During a ceremony honoring the winners of the 20th Arab Press Award.

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Dubai Press Club confirmed that, pursuant to the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and with the follow-up of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, preparations for the first session have already begun. From the "Arab Media Award", which the club revealed its launch the day before yesterday, during a ceremony honoring the winners of the 20th session of the Arab Press Award, which will change from next year to its new framework, to become more comprehensive, under the name "Arab Media Award" by adding two categories. Besides the Arab press, they are the two categories of visual media and digital media.

The Vice-President of the Dubai Media Council and President of the Dubai Press Club, the organizer of the award, Mona Ghanem Al-Marri, confirmed that the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, were clear on the need to develop the award in a way that keeps pace with scientific developments in the field of media globally, confirming the position of the UAE as a pioneer. In the field of development, and Dubai’s position as the capital of the Arab media, and as an extension of its contributions, which began more than 20 years ago, through the Arab Journalism Award, the Arab Media Forum, and other qualitative initiatives, aimed in its entirety at upgrading the various fields of media work, and advancing With creative energies in the field of media, strengthening the incentive to raise the ceiling of media proficiency, and developing the media message and discourse, to adopt the language of the age and its tools.

She explained that the general framework of the Arab Media Award takes into account extending the scope of the award to be more comprehensive by including two new sectors of utmost importance, as they are currently capturing the attention of a large segment of the public, especially with the great development in the world of communication, and the exit of the media from its traditional scope confined to pages Newspapers, television screens and radios, to new platforms, which the recipient carries today in his mobility and travels through smart phone devices, which today have become a strong competitor to newspaper, television and radio, especially with the development that took the media from a one-way framework from the media institution to the recipient, to a space Broader interactive, allowing the recipient to deal with the content, and to control how and when he obtains it, in accordance with his desires and circumstances.

The President of the Dubai Press Club indicated that the work team began immediately, and one day after the announcement of the award’s launch, to outline the work plan for the coming months, in light of the basic vision and main objectives that were formulated for the award in its new framework, following the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, stressed the need to quickly work on building the new general structure of the award, the basic categories, and the sub-categories that will fall within them, taking into account the rapid development resulting from the technological revolution, and the resulting new technologies, which have changed many traditional media work methods , To motivate our Arab media to be in line, or even distinct, by its search for competition in adopting new tools, techniques and methods in presenting a sophisticated media message that keeps pace with the times, ensures the recipient’s satisfaction, and confirms his loyalty rather than losing him in the competition that is today the most intense in the world in this field.

The launch of the "Arab Media Award" comes as a new chapter in the Dubai Press Club's journey, during which it has continued for more than two decades, and since its establishment with the idea of ​​His Highness Sheikh Mohammed bin Rashid Al Maktoum, and the launch of its work in 1999, its mission of creating initiatives. The programs and events that all go in one line, which is to enhance the efficiency of the media sector, whether at the local level or within the broader Arab framework. The role of Dubai, which was distinguished in the media field, similar to its excellence in the rest of the other development sectors, with which it topped the global competitiveness indicators in more than one field.

For her part, the director of the Dubai Press Club, Maitha Buhumaid, explained that His Highness Sheikh Mohammed bin Rashid Al Maktoum's vision for the future has always been a source of inspiration for the club in its various initiatives and steps, with His Highness busy all the time with how to put Dubai's successful experiences within the reach of all brothers and friends. With the aim of spreading benefit, and in various fields, noting that all the qualitative initiatives launched by the club throughout its history, which had a clear impact and imprint on the Arab media page, were under the directives of His Highness, including the Arab Press Award, which has honored over 20 years of 300 creative journalistic personalities, out of 100,000 journalists who participated in their work in its successive sessions, aspiring to reach the honoring platform.

Buhumaid confirmed that the preparation for the first round of the award will take place through several axes, the most important of which is working closely with the Arab media community, whether within the country or throughout the Arab region, and through close cooperation relations and ties, and the wide network of relations that bring the club together with the most important and prominent figures. and media symbols in the region, in order to come up with perceptions that ensure the award will emerge optimally from the completion of the elements that guarantee it excellence since its first session, noting that other details will be revealed successively about the award and its new structure during the next stage.

• The new framework keeps pace with global developments in the field of media and the rapid transformation towards a digital environment.

• 3 main categories for the award in its new framework, including Arab press, visual media, and digital media.

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