Chinanews.com, November 28. According to the US Chinese website, November 26 local time is the annual "Black Friday" shopping season in the United States. According to the preliminary statistics of Sensormatic Solutions, compared with the same period in 2020, "black Friday" "Five" retail store traffic increased by 47.5%; however, retailers' online sales during the "Black Five" period were 8.9 billion U.S. dollars, slightly lower than the sales record of approximately 9 billion U.S. dollars in the same period in 2020.
On November 26, local time, California citizens in the United States passed a store with a "Black Friday" discount slogan after shopping.
According to reports, in the winter of 2020, many people have given up shopping in physical stores due to concerns about the new crown epidemic and the reduction in retail business hours.
Sensormatic senior director of global retail consulting, Field said, “It’s clear that, like the previous season, shoppers this season started to act earlier.” He added that the two main reasons why consumers diversify their shopping during the holiday season are the response to the COVID-19 pandemic. Continuing concerns and concerns about the supply chain.
Field said that the flow of people in malls in the southern United States was closest to the level of 2019 on the "Black Friday" day, followed by the Midwest, then the West and the Northeast.
The peak time for store shopping on the "Black Friday" day is from 13:00 to 15:00, which is similar to the trend in the past few years.
In addition, according to data from the data analysis company Adobe Analytics, the retailer’s online sales during the "Black Friday" was US$8.9 billion, slightly lower than the sales record of approximately US$9 billion in the same period in 2020.
Adobe said that this is the first year-on-year decline in sales during the "Black Friday".
Data shows that as more and more Americans start shopping in October, the holiday shopping season has been extended.
Retailers are also starting promotional activities early.
A survey by the American Retail Federation shows that 61% of consumers have already started shopping for holiday gifts before Thanksgiving.