Profile Violinist and 'streamer' on Twitch: this is Pablo Díaz, the young prodigy who has made history in 'Pasapalabra'
Tribute What happened to the presenters of 'Pasapalabra': from Silvia Jato and Jaime Cantizano to Christian Gálvez
Pasapalabra
achieved its
season record
this November
. The program garnered almost three million viewers and a 23.2% share share, which translates into
more than juicy numbers for advertisers
. According to the Oblicua media agency, a 20-second spot in the space is around 7,500 euros, so that,
per minute, the program can earn about 30,000 euros
. The latest report from Publiespaña -the advertising subsidiary of Mediaset España- corroborated these data when it was broadcast on Telecinco. In his old chain, he charged 7,000 euros for a spot of the same time.
However, the origin of
Pasapalabra
is not linked to success.
Created by
Rebecca Thornhill
,
Mark Maxwell-Smith
and
Andrew O'Connor
, it was produced in England by Objective Productions and BBC North, a division of the BBC.
Although it was something joint, O'Connor (58) was the one who carried the singing voice of the project, since he was the
president and co-founder of Objective Productions
.
In fact, he even took the lead as a presenter, as he had previous experience in front of the camera;
he had hosted other entertainment shows in England and had also made his first steps as an actor and comedian, although his most prolific work was behind the scenes, as a producer.
On August 5, 1996,
The Alphabet Game was released
on the BBC
, the program that would one day become
Pasapalabra
.
Its operation was quite similar
.
Two contestants faced each other in various tests related to the alphabet and, to help them, each had two celebrities.
'Pasapalabra', in its first stage on Antena 3, with Silvia Jato.Atresmedia
Despite the parade of familiar faces, the curiosity of the evidence and the spark that O'Connor brought,
the show was not able to hook
.
It was broadcast for the last time on March 27, 1997. Goodbye to O'Connor's dream.
However, whoever follows her gets it and he
decides to market the format with the production company ITV Estudios
, one of the most important audiovisual companies in the world.
Only they know the terms of the contract, but it seems that O'Connor and co had to sell all the rights, since in the litigation that ITV maintained with Mediaset they stressed that the program "is based on
The Alphabet Game
" and that they are "
the sole owners of the rights
".
His stage in Telecinco
But the house by the foundations. There is still time to get to the famous trial. In 1999, ITV sold the program to Mediaset Italia, which adapted the dynamics under the name
Passaparola
. The version is already much more similar than the Spanish version and, a year later, Antena 3 premieres
Pasapalabra
.
As the saying goes, the police are not stupid.
Mediaset has the data for Italy.
In addition, he realizes that the format is very valuable in Spain.
For this reason, in 2006 they signed an assignment agreement with ITV.
The program changes the chain and Christian Gálvez assumes the role of presenter.
During his years at Telecinco, Pasapalabra has established itself as a star on its grid
, since, unlike the target that can attract another of its flagships,
Save me
-according to audience data, a woman over 60- this
opens to a much wider audience
, which also contributes to the carry-over effect for your nightly newscast.
'Pasapalabra', in his time on Telecinco, with Christian Gálvez.Mediaset
It is in 2012 when everything goes wrong.
Mediaset decides
not to renew the contract with ITV, but wants to continue broadcasting
Pasapalabra
.
According to them, there are quite a few differences with respect to the format that O'Connor created one day;
the most significant: the rosco.
In fact, they register that test as their own.
The British company decides to go to court and, in 2019,
the Supreme Court condemns Mediaset to "immediately cease" the broadcast
of
Pasapalabra
.
In addition, the group had to pay compensation for the profits they were able to obtain during the years that the contract was not in force.
The figure never transpired, but it is known that ITV initially asked for
14.9 million euros
.
An unbeatable rival
Pasapalabra
is worth it. Since his departure from Mediaset, no program has managed to overshadow him.
First they tried lengthening
Sálvame
with its tomato edition
and, later, even adding a donut in the program itself. Failure one and two. His other attempt was
High Tension
, which was presented by Christian Gálvez himself. Failure three. The last card they have played is
It's already eight
o'clock
, an adaptation of the
fresh
space
of
Ya es noon
and produced by Unicorn Content (
Ana Rosa's program
). It seems that the idea is to
continue taking advantage of its latest vein: the Rocío Carrasco case
. If in
Sálvame they
give her version, in It's
already eight
that of Gloria Camila. In the mornings, they have Rocío Flores's. So they have the Jurado clan controlled and, to find out about the whole soap opera, you have to watch Telecinco from 12 to 9.
Good move, although it has not had an effect.
Pasapalabra
is an impenetrable rock
. It is not only the audience figures, it is also the conception that the population of the program has. The Personality Media report for the last wave of 2021 claims that Spaniards consider it to be
the highest quality day time format
.
Telecinco lost the goose that lays the golden eggs and
those provided by
Save me
are less and less juicy
.
Since Antena 3 found the reef of the Turks, their data have not been the same.
Above it pissed off ITV, which after the trick issued a statement with its decision not to continue its local production operations in our country.
Who would tell Andrew O'Connor that his idea would end an international conflict
.
Not even the Invincible Armada.
According to the criteria of The Trust Project
Know more
ITV
Telecinco
Pass word
Save me
Spain
Italy
LOC
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