In order to standardize the management of network performance (live) industry anchors, purify the network performance (live) environment, and maintain the orderly, healthy and healthy development of the industry ecology, the China Performance Industry Association Network Performance (Live) Branch has launched a warning list of online anchors since 2018 Since its work, it has successively released 8 batches of warning lists for a total of 358 online anchors, and organized all members to boycott and punish serious illegal anchors in the industry.
Since the beginning of this year, the Central Propaganda Department, the Central Cyberspace Affairs Office, and the Ministry of Culture and Tourism have successively carried out network ecological governance, rice circle governance, and comprehensive governance in the cultural and entertainment fields. In this context, some network anchors still go their own way, ignore rules, and challenge supervision. The industry resolutely resists these behaviors.
In accordance with the requirements of the relevant notice and the spirit of the meeting, the China Performance Industry Association Network Performance (Live Broadcast) Branch will continue to appear for profit in order to prevent inferior artists from "shifting positions", guide practitioners to respect morality and art, curb bad trends in the industry, and clarify industry trends. The "Anchor Warning and Return Management Regulations" organized a content review committee expert group to review, and after discussion and approval by the chairman's joint meeting, the ninth batch of network performance (live) industry anchors "warning list" (88 in total) was determined.
It is worth noting that the anchor information on the warning list submitted by this batch of member companies includes two influential professional anchors and three entertainers. The behavioral characteristics of the “circle” may have risky behaviors such as creating hype topics, inciting public sentiment, organizing fans, hiring network naval forces to control the trend of public opinion, etc., which have become the focus of attention. The China Performance Industry Association Network Performance (Live Broadcast) Branch has also been The situation of the person was reported.
(1) "Iron Mountain"
Previously, the Douyin platform took the initiative to ban the illegal anchor "Tieshan Kao", which triggered a fierce backlash from its fan group "King Family Army", and organized a large number of inflammatory information and false rumors on Weibo and other comprehensive content platforms. , Which reflects the distinctive characteristics of rice circle behavior and has a bad impact on the industry ecology.
In addition, Tieshan relied on fans to threaten to complain to the regulatory authorities in 11 cases, threaten to petition in 3 cases, threaten to expose the media in 1 case, threaten to commit suicide in 1 case, threaten to sue the Douyin platform in 2 cases, and threaten CCTV to gather crowds in 1 case to cause trouble.
(2) "Teacher Guo"
The historical content of the "Mr. Guo" account is mainly to show personal life and express personal opinions. Because of its rough and grounded speech, it has won many fans.
But at the same time, the content of its account also has a strong feature of "seeking ugliness", which does not conform to the public's aesthetics, does not have social value, and has the possibility of bad guidance for minors. Therefore, it has been banned by platforms such as Douyin. .
(3) "Wu Yifan"
"Wu Yifan" has been formally approved for arrest on suspicion of rape.
As an artist with a huge fan base, his own violation of the bottom line of the law has caused extremely bad social effects.
There are many minors among its fan groups, with weak legal awareness and lack of basic common sense. They have publicly published irrational and whimsical remarks that ignore the law and order, such as helping "Wu Yifan" escape from prison, abscond from overseas, etc. In addition, he has repeatedly appeared in other artists, media, etc. Under the official agency account, conduct topic hype, stigmatization, and scrutiny.
(4) "Zheng Shuang"
"Zheng Shuang" was resisted by the public due to illegal and violation of public order and good customs such as "extraordinary price", "yin and yang contract", tax evasion, unlicensed operation, surrogacy and abandonment.
As a public figure in society, "Zheng Shuang" repeatedly touched the legal red line and ignored the ethical and moral bottom line, triggering fierce social reactions.
"Zheng Shuang" personally made repeated voices for the sophistry of the violations, and also drove his fans to continue to participate in the support of postings, which caused the topic to increase in popularity, and even some fans abused the competent authority's public complaint and reporting mechanism, which had a major adverse impact.
(5) "Zhang Zhehan"
"Zhang Zhehan" caused heated public debate due to his visit to the Yasukuni Shrine and other misconducts, which seriously damaged national sentiment. His fans forcibly whitewashed them on public platforms on the grounds of defending their idols, reversing right and wrong and ignoring history. Among them, there are still a large number of underage fans. In addition, irrational behavior occurred, online and other artists’ fans exchanged insults, triggered public opinion incidents, multiple offline calls, on-site petitions, complaints, and reports, affecting the normal order of society.
(Overall CCTV reporter Wen Tianyue Yu Yue)