He succeeded in manufacturing a material from barbershop hair to clean the seas

Ain Expo.. The cosmetic sector pledges an eco-friendly future

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The beauty and personal care sector did not miss the largest global event "Expo 2020 Dubai". The leaders of this industry took the initiative to formulate inspiring visions and smart strategies that serve as added value, and align with the objectives of the exhibition in "making a future" that meets the needs and aspirations of all individuals, from the beauty sector. And care around the world, by evaluating this growing industry and its trade on the one hand, and developing new and innovative technologies to implement them on the other hand, taking into account their potential impacts on the environment.

Sustainability, L'Oreal

With the international exhibition “Expo 2020 Dubai” announcing, earlier, the selection of the leading global company in cosmetics and personal care “L’Oreal” as an official partner, the company was quick to register its expanded presence at the events of the event, through the new beauty concept presented by its salon “La Maison.” De L'Oréal Paris, the middle "area of ​​opportunity" in the exhibition, offers visitors the opportunity to discover a diverse list of the latest beauty products and services compatible with the principles of sustainability.

“One of the things that we are most excited about today is (Future Salon) at (Expo), in which we are demonstrating new ways to make the beauty salon more sustainable, through the use of a shower faucet that reduces the From water consumption by up to 65%, products that do not require a lot of rinsing, or recycling everything in the salon including bottles and garbage, and most importantly, of course, hair that we recycle into dough to absorb oil thrown in the sea.”

Sustainability is not only about big budgets, but also about making the brand’s factories more environmentally friendly, with its CEO confirming success in reducing emissions by 81% since 2013.

He added, "We have a new commitment called (L'Oréal for the Future), through which we are working to make our sites, whether industrial or administrative, 100% carbon-neutral by 2025."

The future is green with Kiehl's

With the opening of its temporary store in the Jubilee Park at the Expo Dubai, the prestigious American brand of cosmetics, Kiehl's, joins the ranks of beauty makers celebrating Expo 2020's main values, which are the principle of sustainability and creating a "green" future, but in interesting ways this time, whether through experiences Its Expo-exclusive products, the new Kiehl's Loves Dubai collections, or the new "Refill Center" concept, which for the first time allows Kiehl's to support sustainable consumption through the concept of "Revell or Bottle", i.e. refilling an aluminum bottle their own packaging to reduce packaging production, followed by “Recycle and Reward” activities that introduce visitors to the brand’s principles and efforts to preserve the environment, which it dedicated through the launch of its global “Recycle and Reward” program in 2009, to encourage customers to return empty packaging to be recycled appropriately, enabling the company to recycle more than 11.2 million cosmetic packages. During this event, visitors to the store will be able to support this endeavor by placing their empty packages in the Kiehl's container available in the store, to be recycled in cooperation with a local partner in the UAE.

Inspirational initiatives

To consolidate the vision of sustainability, L’Oréal, the official partner of “Expo”, has joined a number of conferences and discussions to highlight its diverse uses of augmented reality and artificial intelligence, in developing billions of products and putting them for sale annually, and explaining the way in which the company is shaping the future beauty industry.

In terms of its support for societal goals and women’s empowerment, L’Oréal invited visitors to the event at its store in “Expo”, to discover the concept of its new cafe located inside the brand’s salon at the exhibition, in which it highlights its efforts to enhance the presence of women in society, through the company’s famous logo. "Because you deserve it."

From the World Expo platform, in October, L'Oréal sent its inspirational messages to the event's guests, by organizing an educational session that discussed the harassment of women.

The episode is part of its "Stand Up" program, which aims to train one million people by the end of this year.

In early October of this year, Garnier launched a global awareness campaign to encourage sustainable consumption, with the aim of inspiring 250 million people to be environmentally friendly.

The Kiehl's Personal Care brand has also initiated promising partnerships in this regard, the most important of which is its partnership, recently, with the Emirates Nature Society, in which cooperation is taking place with the World Wide Fund for Nature, which is interested in the rehabilitation of mangroves in the UAE.

Its initiative "For a Better Future" aims to reduce the brand's impact on the environment and support conservation efforts.

"Clean" products

In addition to the presence of major cosmetic industries around the world, the international exhibition is replete with the experiences of small companies and pioneering projects in the beauty and care sector, which are displayed in “miniature” spaces, within the stores of the country pavilions in the event, sustainable products made in ways that preserve the environment, with all-natural ingredients and effective recipes. It is developed by a number of skin and cosmetics specialists and experts, in addition to innovative and “young” products in the cosmetics market, prepared from plant-based elements and natural “organic” alternatives in line with the objectives of the event, to serve as the appropriate alternative to expensive care products, and the perfect solution to skin problems, thanks to It contains skin-friendly and environmentally friendly ingredients.

• The "Recycle and Get Reward" initiative has allowed Kiehl's to recycle 11.2 million packages since 2009.