The Cyberspace Affairs Office of the Party Committees of all provinces, autonomous regions, and municipalities directly under the Central Government, and the Cyberspace Affairs Office of the Party Committee of Xinjiang Production and Construction Corps:
In recent years, the trend of online pan-entertainment and vulgar hype have been repeatedly banned. Bad cultures such as the supremacy of traffic, abnormal aesthetics, and chaos in the “rice circle” have impacted mainstream values. Some online celebrities’ propaganda information content is out of standard, and gossip, gossip, and privacy revelations occupy the site. The platform headlines and hot search lists occupy a lot of public platform resources, and the people have a strong reaction.
In order to further regulate the online information of entertainment stars and create a positive and healthy network environment, the relevant work measures are hereby notified as follows:
1. Content-oriented strictly
1. Strengthen positive guidance.
Strengthen the online information-oriented management of entertainment stars. The release and dissemination of entertainment stars online information must comply with laws and regulations, follow public order and good customs, adhere to correct public opinion orientation and value orientation, promote socialist core values, and maintain a healthy style and taste.
2. Establish a negative list.
Entertainment celebrities’ online information must not contain content expressly prohibited by laws and administrative regulations, and must not promote bad values such as traffic supremacy, deformed aesthetics, extravagant pleasure, show off wealth and worship, etc. Unauthorized exposure, buying and selling of celebrity identity information, home address, travel information and other personal privacy, do not publish in batches of celebrity artists and their works, conduct malicious marketing or scrutiny, do not publish false or false information about celebrities, misinterpretation and slander , Spreading rumors and smearing, must not create momentum for the comeback of illegal and unethical celebrity artists, and must not provoke fan groups to verbally verbally or attack each other, or stimulate fan groups to engage in supportive behaviors such as excessive consumption, illegal fund-raising, and irrational investment.
Second, standardize the presentation of information
Refine the classification of entertainment star information, strengthen key link management, and strictly regulate the online presentation of entertainment star information.
3. Performing arts information,
specifically including celebrity films, music, variety works and related propaganda, fragments, interpretations, reviews, etc., in principle, natural dissemination, but not in the focus of Article 11 of the "Regulations on the Ecological Governance of Network Information Content" The links are presented in groups, and if there is a celebrity's personal logo, in principle, only one celebrity can be presented at the same time in the first screen of the homepage, popular recommendation, hot search list and other links.
4. Personal dynamic information,
specifically including celebrities' daily life, travel dynamics, interest preferences, family members, etc., in principle, is not presented in the key links stipulated in Article 11 of the Regulations on the Ecological Governance of Network Information Content.
5. Commercial activity information,
specifically including celebrity advertising endorsements, brand cooperation, commercial promotion, etc., in principle, is only presented in the advertising position of each website platform, and the advertising words should be marked in a prominent position.
6. Announcement information, which
specifically includes celebrity rights protection, response, clarification, announcements, etc., is naturally spread in principle, but announcement information of the same celebrity and the same event is in the key link stipulated in Article 11 of the "Regulations on the Ecological Governance of Network Information Content" In principle, only one can be presented at the same time.
7. Public welfare information,
specifically including celebrities’ participation in public welfare activities, rescue assistance, positive energy publicity, etc., is naturally spread in principle, but it is not allowed to maliciously speculate on hot spots for marketing and speculation.
8. Authoritative release of information,
specifically including state agencies, mainstream media, industry associations, etc. on celebrity-related incidents, responses, announcements, and public opinion supervision, etc., in principle, naturally spread.
Third, strengthen account management
9. Standardize the account name, avatar and profile.
The names, avatars, and profiles of entertainment stars, brokerage companies (studios), fan clubs (backup clubs), and entertainment public accounts must not contain explicit or implied disclosures of celebrity’s privacy and other information, and must not contain incitement to each other’s abuse or stigmatization It’s strictly forbidden to release information in disguised form by changing the name, profile picture, and profile during the silence period.
10. Hierarchical monitoring and management of star accounts.
Each platform must fully understand the number of celebrity account registrations, and conduct hierarchical management of celebrity accounts based on the number of fans, communication capabilities, credit evaluation, etc., and report relevant information to the network information department on a regular basis.
Establish a list of key attention directories for each platform, and conduct real-time monitoring and dynamic early warning for celebrity accounts that have reached a certain number of fans and communication capabilities.
With regard to hot and sensitive social topics, celebrity accounts with skewed rhythms, confusing audiovisual content, and inciting extreme emotional information content shall be promptly taken to deal with and report to relevant competent authorities.
11. Strictly manage the account of unscrupulous star artists.
Take joint disciplinary measures against illegal and unethical celebrities and unify standards across the entire network to strictly prevent illegal and unethical celebrities from shifting positions and "curving back."
12. Strictly manage celebrity agencies and fan club accounts.
Strengthen the account authentication and review of star brokerage companies (studios). In principle, the same brokerage company (studio) can only register one account on the same platform.
The account of the fan club (backup club) must be authorized or authenticated by the star brokerage company (studio), and it is responsible for daily maintenance and supervision and management.
Unauthorized individuals or organizations are not allowed to register celebrity fan club accounts.
13. Strictly handle entertainment marketing accounts and their affiliated MCN agencies.
Strict punishments shall be imposed on the organized or batch release of information related to celebrities such as false disclosures, malicious smears, stigmatization, etc., or for volume control reviews and malicious marketing hype.
According to the severity of the circumstances, the MCN organization of the illegal and illegal account and other accounts under its joint responsibility shall be dealt with, and measures such as banning, restricting search, and restricting commercial promotion income shall be adopted.
Fourth, strengthen public opinion monitoring and handling
14. Establish a monitoring and disposal mechanism.
The website platform shall establish a monitoring mechanism for online information and public opinion of entertainment stars, and promptly discover and handle hot public opinion signs such as emotional disputes of exposed stars, suspected illegal and criminal acts of exposed stars, and group conflicts involving fans, and report to the competent authority.
Involve clues to issues such as cyber violence, quarreling and provoking troubles, and report to the public security department in time.
15. Strengthen the guidance of public opinion.
In response to hot online public opinions involving entertainment stars, the website platform must review the identity of the relevant account subject, and clearly mark the account subject's true identity if it cannot be verified.
At the same time, according to the nature of public opinion events, the celebrities are urged to speak out through official accounts to guide fans to look at it rationally and prevent public opinion from continuing to ferment.
All localities should attach great importance to strengthening the online information standardization of entertainment stars, formulate detailed implementation plans in conjunction with the rectification of "fan circle" chaos, and guide and urge local website platforms to implement various measures in order to achieve practical results.
Secretariat of the Central Cyberspace Administration of China
October 26, 2021