Based on the fact that it has been pointed out that the method of jointly establishing an organization for the first time by a business operator that operates an intermediary site for hometown tax payment and attracting customers by returning excessive points is contrary to the purpose of the system, the guidelines are set. It was enacted and it was decided to embark on voluntary regulation.
Among the sites that mediate hometown tax payment, the number of businesses that promote high point return rates and attract customers is increasing, and the law that excessive point return is less than 30% of the donation amount. There are also opinions that it does not meet the regulations of.
Under these circumstances, the business operator that operates the intermediary site decided to establish the "Furusato Tax Payment Association", which is the first joint organization, to establish guidelines and to embark on voluntary regulation.
Approximately 20 companies will join the organization, and the establishment general meeting will be held in Tokyo on the 24th, with three major companies, "Satofulu," "Rakuten Furusato Tax Payment," and "Furusato Choice," serving as representative directors.
According to the people concerned, the group will discuss the upper limit of the point redemption rate, the suppression of the redemption rate PR, and the method of investigating whether or not the guidelines are followed.
However, regarding the handling of the return rate, there are differences in the way of thinking among the member companies, and the issue is whether to come up with effective measures.