China News Service, November 23. According to China Netcom, the Central Cyberspace Affairs Office recently issued the "Notice on Further Strengthening the Work Related to the Standardization of Entertainment Stars' Online Information" (hereinafter referred to as the "Notice") to strictly control the Internet of entertainment stars. Information content-oriented, strengthen positive guidance, establish a negative list, and prohibit entertainment celebrities' online information from containing content that promotes abnormal aesthetics, vulgar scandal hype, malicious scrutiny of volume control, false and untruthful reports, and induces irrational star chasing.
In recent years, the trend of online pan-entertainment and vulgar hype have been repeatedly banned. Bad cultures such as the supremacy of traffic, abnormal aesthetics, and chaos in the “rice circle” have impacted mainstream values. Some online celebrities’ propaganda information content is out of standard, and gossip, gossip, and privacy revelations occupy the site. The platform headlines and hot search lists occupy a lot of public platform resources, and the people have a strong reaction.
In order to further regulate the online information of entertainment stars and create a positive and healthy network environment, the Central Cyberspace Administration of China formulated and issued the "Notice".
The "Notice" proposes 15 specific work measures from 4 aspects, including content orientation, information presentation, account management, and public opinion mechanism, in an effort to effectively regulate entertainment star online information.
The "Notice" requires that the content of entertainment stars' online information should be strictly oriented, positive guidance should be strengthened, a negative list should be established, and online information of entertainment stars should be prohibited from propagating abnormal aesthetics, vulgar scandals, malicious brushing of volume control reviews, false disclosures, and inducing irrationality Star chase and other content.
According to factors such as information content attributes and influence, the "Notice" divides entertainment star online information into 6 types: performing arts, personal dynamics, commercial activities, announcements, public welfare, and authoritative releases. The hot search list and other key links put forward clear requirements to further regulate the online information presentation of entertainment stars.
The "Notice" requires strengthening the management of accounts and subjects such as celebrities, brokerage companies (studios), fan clubs (backup clubs), entertainment public accounts, MCN agencies, etc., regulates entertainment star online information from the source, and requires the establishment of a website platform Improve online public opinion monitoring, handling and guidance mechanisms involving entertainment stars.
The "Notice" emphasizes that local cybersecurity and informatization departments should attach great importance to strengthening the online information standardization of entertainment stars, combine the rectification of the chaos in the "meal circle", formulate detailed implementation plans, guide and urge the website platform to implement various measures to ensure that the work is effective. .