Turn commercial windows into creative stations
Expo .. “The World Market” celebrates souvenir products from 40 countries
Photography: Youssef Al Harmoudi
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A new exceptional experience, open to major surprises, that visitors to the Expo 2020 Dubai experience daily in the "World Market", which celebrates the creativity of the participating countries and their souvenir products, by transforming commercial windows into creative stations.
Twelve kiosks are located on the sides of the "Opportunity Zone", to offer its visitors an opportunity that may not be repeated to acquire what they have been interested in from a variety of exhibits, each of which reveals an unprecedented list of handicraft products and traditional industries, telling unique stories from the world.
The World Market is victorious for constructive cultural and human dialogue, as its commercial platforms reflect cultural and creative manifestations that speak of moral values and details of geography and population history.
The artisans' creations on display include countless exceptional memorabilia to be lived by all on the scene, in one place.
The director of retail operations in the "World Market", Bilal Ismail, reveals to "Emirates Today" about the tireless efforts made by the organizers of the event to launch this initiative, "which aims primarily to create a distinct experience for visitors through the various corridors of the market, in a way that leads the visitor." To explore products that are only available within the scope of this event, and over a period of six consecutive months,” stressing that there are many ideas and initiatives that contribute to a greater definition of all the experience of the “World Market” at the exhibition, from original industries coming directly from a country Origin, handcrafts made by artisans from different countries of the world, in addition to a large number of other miscellaneous goods and exhibits.
He stressed that the countries participating in the initiative tried to provide the best of their goods and creations to introduce their owners, and to present an honorable model for their culture, creators, artists and craftsmen.
Ismail stated that a single shopping kiosk allows visitors to view the products of three countries at once.
The products displayed in the small shopping kiosks participating in the “World Market” include small souvenirs, clothes, bags, leather products, and other products that reflect those cultures on an interesting journey of discovery, gathering the peoples of the world in one of the corridors adjacent to the Jubilee Garden and the chandelier, noting that the work teams In the "world market", it consists of multiple nationalities that reflect the culture and identity of the global event celebrating diversity, embodying in multiple facets, the highest meanings of harmony and dialogue between human beings.
He stressed that all workers are aware of the importance of welcoming visitors, and are deeply acquainted with the creations contained in these kiosks and the moral values and cultural backgrounds of their shelves filled with collectibles, noting that they prioritize these matters over considerations of promotion and profit, which contribute to enriching the experience of each visitor.
successful experience
Bilal Ismail confirmed that the number of daily visitors reveals the success achieved by the "World Market" experience.
He said, "Requests to join were received by us in large numbers, but the current capacity does not exceed 40 countries, but we hope that this pioneering experience will expand and the unique global participations will increase in the coming period." In the exhibition, and to form a commercial, cultural and humanitarian space open to the world, in which people share one language, which is the language of art, culture and new opportunities.”